Work Your Magic with us! Start your next chapter and join EMD Serono.
Ready to explore, break barriers, and discover more? We know you've got big plans - so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.
This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
Your Role:
The Strategic Marketing Manager, Lipid Nanoparticles (LNP) is responsible for planning and executing the business vision for the mRNA & LNP Modality within the Life Science Services CDMO Business. You collaborate cross functionally to develop the offer, its value proposition, its positioning and the corresponding go-to-market strategy, including the ownership of content development to support marketing and sales efforts. The Strategic Marketing Manager will be guided by the mRNA & LNP Business Lead and partner closely with the broader marketing team and other mRNA & LNP Modality team members. You will be a driver of our vision to help biotechnology and pharmaceutical companies take their assets from early clinical stage to the market as quickly as possible.
Key responsibilities:
Act as a business owner, working with the partners to support the Modality Business Lead in all the necessary activities to ensure the market execution and financial performance of the allocated portfolio of services.
Identify necessary global market analysis requirements. Conduct, with the support of the Strategy team, assessments on the target market to identify growth opportunities and threats, including voice of customer and competitor analyses. Support Modality strategy development in collaboration with the larger Modality team and Strategy team.
Track and report on industry trends, identifying measures to expand business and improve competitiveness in the market for the services in scope, including investment and expansion projects.
Translate the established business strategy into a complete go-to-market strategy. Work with MarCom and Commercial to develop effective campaigns, tactics, and content that help achieve business targets.
Oversee marketing campaigns in cooperation with the MarCom organization across various channels. Collaborate to develop the most relevant KPIs, evaluate performance in real time, and derive tactical improvements.
Work with MarCom, Field Marketing, and technical teams to create compelling marketing collateral, thought leadership/technical content, web and presentation content, and messaging that drives increased awareness and generates leads for the business.
Guide commercial efforts by advising on customer selection based on their fit to defined service offerings and by defining pricing guidance for the allocated portfolio of services
Co-drive innovation with the R&D and PAD teams, supporting business cases and market rationale behind the projects and aligning on an innovation roadmap that supports the business strategically.
Partner with PAD and manufacturing sites to support implementation of innovation, understand customer adoption and feedback, and identify opportunities for business growth and improvement of our business and financial performance.
Establish and maintain a strong collaboration network with internal stakeholders, as well as external partners and key opinion leaders.
Who you are:
Minimum Qualifications:
Bachelor's degree in life sciences, chemistry, business, engineering, or a related field
3+ years' experience in marketing, sales, product management, and/or product development in the life science or pharmaceutical industry
Understanding of the pre-clinical-to-commercial development process for pharmaceuticals and industry trends in the specific modality field
Ability to travel regionally and internationally up to 20% as required
Experience using collaborative productivity tools including MS Teams and the Microsoft 365 suite
Preferred Qualifications:
Higher degree in life sciences, chemistry, business, or engineering (Masters / Ph.D.)
Experience working for a Contract Development and Manufacturing Organization (CDMO)
Experience developing go-to-market strategies, value propositions, marketing plans, and content
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of our diverse team!
If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html
