The Demand Advisor will lead APLL efforts to increase market awareness and generate leads. They will be responsible for planning and executing effective marketing campaigns and tracking their success. The ideal candidate will have a strong background in digital marketing and a track record of driving lead generation. The Demand Generation Manager plays a crucial role in driving a company's growth by creating awareness and interest in its products or services. Their expertise in generating high-quality leads contributes significantly to the company's bottom line.
RESPONSIBILITIES
Roles & Responsibilities:
Develop and execute effective lead generation campaigns
Collaborate with marketing, sales, and product teams to refine lead generation strategies
Monitor and analyze campaign performance and adjust strategies as needed
Manage marketing automation and lead nurturing processes
Develop targeted marketing strategies for specific customer segments
Key Result Areas
Effective Business campaign
Program expansion through new services/solutions in response to goals/objectives
Revenue Growth
Development of effective marketing strategies in both a digital market and demand generation
QUALIFICATIONS
Qualifications:
Bachelor's degree in marketing, business, or related fields
Proven experience in demand generation or digital marketing role
Strong understanding of lead generation and customer acquisition strategies
Proficiency with marketing automation and CRM tools
Excellent analytical and project management skills
Candidates must be within 250 miles of an APL Logistics facility or office.
The typical starting salary range for this position is: $95,000 - $120,000.
The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes bonus and benefits.
Candidates are eligible for the following benefits:
• PTO • 6 days sick time • 9 paid holidays • 1 paid "Personal Holiday" • Company Bonus Plan • 401(K) SAVE Plan • Annual Fixed Contribution • Medical, Dental, Vision, and Life & Disability coverage • Voluntary Benefits • Accident/Critical Illness/Hospital Indemnity Benefits • Tuition reimbursement and student loan assistance • Employee Assistance Program (EAP) • Health Savings Account (HSA) with employer funding and wellness incentives • Flexible Spending Account (FSA) • Employee Referral Program
ABOUT US
MAKING THE IMPOSSIBLE, POSSIBLE
APL Logistics provides innovative, global supply-chain solutions across Automotive, Consumer, Industrial and Retail markets. These solutions include Order Management, Distribution & Fulfillment, Customs Brokerage and Transportation products delivered across six regions. We also pioneered the use of visual data analysis and offer a robust Data Management and Analytics product suite to help you understand and solve complex problems that span systems and processes. Our brand was built alongside a culture of deep customer focus and attention, and we are known for providing flexible solutions to complex problems.
AT THE HEART OF OUR OFFERING IS A GLOBAL, CROSS-FUNCTIONAL ABILITY TO MANAGE CUSTOMER ORDERS FROM ORIGIN ALL THE WAY TO FINAL DESTINATION VIA A NETWORK OF GLOBAL PROFESSIONALS.
EEO Statement for US-
The company is committed to and supports equal employment opportunity and affirmative action to all employees and applicants for employment. Equal employment opportunity means equal treatment of employees and applicants without regard to the following legally-protected characteristics: race, color, religion, creed, sex (gender identity), pregnancy (including childbirth and related medical conditions), sexual orientation, marital status, national origin, ancestry, age (40 and over), medical condition, genetic information (including characteristics and testing), veteran status, physical or mental disability status or any other legally-protected status.
