The Curio Wellness Brand Ambassador is responsible for representing Marylands #1 cannabis brand and helping to achieve the Companys annual market share growth goals. The Brand Ambassador is responsible for visiting the dispensaries in their territory weekly to engage with dispensary agents and be reliable resource for information about products, as well as our family of brands. Working closely with their dedicated Field Sales Representative, the Brand Ambassador will initiate, organize, and staff events, such as pop-ups, to assist dispensary partners with selling our products in their inventory. Together they will develop plans that support lines of service, brand objectives and increased brand awareness to the Maryland market. On a regular basis, the Brand Ambassador will engage with dispensary agents and customers alike to provide product information as well as educate the cannabis community about our Curios mission, vision and values and why this should matter to them when choosing cannabis products. The Brand Ambassador is also responsible for ensuring that marketing and merchandising collateral is delivered and installed successfully so that the Curio Wellness brand and our family of brands are displayed effectively to promote brand awareness. The Brand Ambassador will also support the Curio Marketing teams efforts to increase brand awareness at engagements and events outside of the retail stores, such as community centers, industry events, sponsorship opportunities, and more.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Support a Field Sales Representative in their territory by:
o Hosting a minimum of 8 pop-ups per month at the dispensaries in the region
o Understanding a dispensarys inventory position and suggesting/organizing pop-ups designed to increase sell-through of specific products or product lines
o Deliver SWAG to dispensary staff, as needed
o Deliver gifts-with-purchase to dispensary to support a promotion, as needed
Bi-weekly visits to each dispensary in region to:
o Deliver and install marketing materials and refresh existing materials, e.g. brochures, postcards, stickers, etc.
o Monitor and correct, as needed, the use of digital marketing materials and print collateral in-store so it meets the guidelines provided by CW Marketing Team
o Assist dispensary partner with merchandising dummy packaging, printed educational materials, and uploading digital marketing assets to dispensarys displays and online menu, upon request.
o Develop a rapport and trust with dispensary management
o Develop a rapport and trust with dispensary agents; the Brand Ambassador should be seen as an educational resource and trusted expert on cannabis product knowledge
o Solicit dispensary agents for product feedback
o Identify opportunities to offer budtender training or samples to improve staffs product knowledge
Schedule and staff a minimum of 8 pop-ups at dispensary locations to meet patients, solicit product feedback, collect e-mail addresses for CW distribution list, distribute product information, and gifts-with-purchase. Offer quarterly brand trainings to dispensary staff to ensure dispensary agents understand the tenants of Curio Wellness, Dixie, Fuzed, Kaviar, Marys Medicinals and Smokiez products. Observe and communicate new products and market information to Field Sales Representative Observe and communicate marketing initiatives by competitor brands to Marketing Manager, Curio Wellness Brands Create content and post to a dedicated IG account for CW Brand Ambassador team Represent Curio Wellness at cannabis industry events and activations Represent Curio Wellness at non-cannabis events and activations Assist with setup and staffing at large-scale, multi-day, sponsorship events, such as CFG Arena and/or The Baltimore Marathon Memorialize dispensary visits and activities in Field Sales & Marketing CRM Comply with all HR policies including confidentiality and non-disclosure