The Commercial Activation Specialist is the navigator of our brands' voyage, collaborating closely with Brand Managers and Sales to plot strategies that steer us toward success across diverse markets. Dive into data to uncover key insights and craft compelling selling stories that captivate customers. Execute retail store walks to optimize product assortments and merchandising solutions. This role is a vital link between customers and our Brand Team, driving sales enablement, continual improvement, and innovation.
Responsibilities:
Collaborate closely with Brand Managers to develop expertise in assigned brands. Leverage customer centric philosophy to connect brand to customer needs, resulting in a commercialization strategy. Activate brand within various markets.
Leverage POS data, sales data, market data and consumer insights to identify opportunities within the business and develop selling stories
Develop content for category line reviews and other customer presentations- creating compelling stories that connect the customer to the brand
Drive new item launch execution through commercial planning, team training, and developing sales enablement tools
Perform retail store walks to monitor competitive landscape, store product assortments, in-store experience and develop off shelf merchandising solutions
Create Channel and/or Customer specific collateral/tools to enable sales team to effectively pitch to customers
Identify and execute channel/retailer specific marketing and promotional events.
Travel to see customers as needed for customer meetings and industry shows
Monitors and adapts to changing market dynamics. Provide consistent communication of customer feedback, needs, challenges, and opportunities back to Brand Team to drive continuous improvement and potential innovation.
Other duties as assigned
Requirements:
Bachelor's Degree from four-year College or University (preferred)
3+ years of experience in Sales or Customer Service (preferred)
Proficient with Microsoft Suite (Excel, PowerPoint, Word, Outlook)
