| Posting Number |
S1181P |
| Position Summary |
Serving as a key member of both the University Advancement and Athletic Department leadership teams, the Chief Athletics Revenue Officer is a pivotal role responsible for driving revenue creation to support the University’s athletic programs.The Chief Athletics Revenue Officer will develop and execute a comprehensive fundraising strategy in close collaboration with university advancement and athletic leadership to enhance La Salle’s athletic programs and the overall experience of student-athletes through targeted fundraising efforts that support academic success, well-being, and competitive excellence.In their capacity as a frontline fundraiser, the Chief Athletics Revenue Officer will personally manage a portfolio of ~75 select major gift prospects, including alumni, friends, and parents with a focus on raising gifts at the $100K-$1M+ level. This will require designing cultivation and solicitation strategies with an eye towards a high level of engagement from this constituent group, which will involve creating meaningful and substantive engagement opportunities that deepen and enhance the donor experience with La Salle, strategically involving constituents in special programs and events and connecting them to other university leaders and supporters. Further, in partnership with the Assistant Vice President of Development and athletic leadership, they will develop and implement strategies that drive revenue generation through NIL, ticket sales, and corporate partnerships, inclusive of the sales, marketing, and promotion activities required to be successful. |
| Essential Duties |
ATHLETICS FUNDRAISING
- Develop and execute comprehensive fundraising plans for athletics, focusing on major gifts, annual giving, and planned giving.
- Manage a portfolio of ~75 individuals, devise and execute strategies for the cultivation, solicitation, and stewardship of individual gifts at the six- and seven-figure levels, with a year one goal of raising $2.5M.
- Uplift the philanthropic capacity of all constituents, identify areas for growth, and develop strategies to meaningfully involve staff, volunteers, and donors at all levels.
- Lead capital campaigns and special projects to raise funds for athletic facilities, equipment, and other critical needs.
- Develop compelling marketing materials that make the case for support.
- Partner with colleagues across departments, including those in events and hospitality, to leverage connections and maximize individual donor engagement opportunities.
- Make strategic use of the Assistant Vice President of Development, Athletic Director, and Coaches to advance key relationships and gift discussions; provide them with data and information that will maximize fundraising efforts.
- Staff the Athletic Director by drafting in-depth pre-meeting briefings to guide conversations with donors and prospects, discussing individual donor and prospect gift strategies, fully understanding athletics fundraising opportunities to drive increased development activities, and producing written proposals and completing necessary gift paperwork.
- Travel frequently both individually and as part of a university team to qualify new prospects, and to build relationships with alumni, parents, and friends who possess major and principal gift capacity. This will include traveling to attend athletic events and games both at home and away.
- Work to achieve stated metrics and goals; provide transparency into donor activities by documenting detailed call reports in Salesforce for each prospect visit regarding donor’s affinity and ability to give to the identified priorities.
- Maintain accurate and timely records of donor interactions and solicitations Salesforce. Provide detailed reports and analysis of fundraising activities, progress towards goals, and emerging opportunities.
- Represent La Salle University and its Athletics programs at various events to build and maintain relationships with alumni, friends, and supporters.
REVENUE GENERATION
- Support and grow Name, Image, and Likeness efforts through marketing and promotion of Student-Athlete NIL opportunities, in partnership with the Explorers United, Corporate Partners, and other external constituents.
- Grow ticket sales revenue. In partnership with the COO, Ticket Sales Manager, and athletics marketing staff, develop ticket sales and operational strategies to develop and maintain ticket holder relationships. Ensure integration of ticket campaigns with marketing and strategic communications efforts to increase ticket sales and game day attendance while meeting revenue goals.
- Grow corporate partnership revenue. Act as a liaison with Corporate Partnership Unit, developing strategies targeting local, regional and national businesses.
MARKETING AND COMMUNICATIONS
- Coach, mentor, and guide a team of two including the Assistant Athletic Director and Associate Director of Communications & Digital Strategy and the Coordinator, Marketing and Production.
- Oversee in game marketing and promotions, leveraging La Salle Spirit, corporate partners, and other external constituents to deliver a professional fan experience
- Partner on the oversight of the La Salle Student Marketing Coordinator to increase student attendance at home events, with a high emphasis on men’s and women’s basketball.
- Develop and implement marketing strategies to increase attendance, ticket revenue and exposure of athletic events.
- Oversee public relations strategies, from creation through execution, to ensure a proactive, opportunistic mindset for all programs, coaches, events and staff.
- Supervise the production efforts of live, multi-camera video streaming of all home La Salle University athletic events.
- Manage budget for the Athletic Communications and Marketing Department, and identify Department needs for inclusion in the annual budget process.
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| Secondary Responsibilities |
OTHER DUTIES AS ASSIGNED
- Assist in the onboarding and mentoring of new team members, fostering a collaborative and inclusive work environment.
- La Salle is building and growing, and this position will support those efforts with other duties and projects as assigned by leadership from time to time.
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| # of Direct Reports |
0 |
| Required Qualifications |
- Entrepreneurial and sophisticated development professional with 5+ years of progressive fundraising experience or related experience in an athletic program; success fundraising within an athletics program is strongly preferred.
• Proven success in fundraising or sales at the 6-figure dollar level at a minimum.
- Experience contributing to the strategic plan for a sustained fundraising program that successfully carries out the vision, goals, and aspirations of the program and the university.
- Excellent verbal and written communication, organizational and interpersonal skills; articulating values, information, and compelling cases of support to multiple audiences, one-on-one, and through formal proposals and/or presentations.
- Experience organizing and managing multiple projects/tasks simultaneously; can work independently and as part of a team; able to adapt to changing priorities.
- Demonstrated ability to work closely with advancement colleagues, athletics staff, and top-level volunteers.
- Strong customer service orientation, project management, organizational, and interpersonal skills. Able to deal with a variety of situations with discretion and confidentiality.
- Poised and engaging with intellectual depth, maturity, judgement, and professionalism to earn the confidence and trust of internal and external stakeholders from diverse backgrounds.
- Skilled in Microsoft Word, Excel, PowerPoint, Outlook; knowledge of Salesforce or similar database; and the willingness to learn new technologies.
- A strong drive to be successful paired with integrity and sincerity.
- Deep understanding of and passion for collegiate athletics, with a commitment to enhancing the student athlete experience.
- Knowledge of and commitment to the mission of La Salle University and the transformational impact of its education.
- Willingness to engage in local, regional, and occasionally national travel that includes working some nights and weekends.
- Bachelor’s degree; with a minimum of five years of experience in fundraising or a related field.
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| Preferred Qualifications |
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| Physical Requirements and/or Unusual Work Hours |
- This position requires some local, regional, and potentially national travel to visit with prospective donors.
- Some events will require work hours outside of the typical business day and/or on weekends.
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| Special Instructions to Applicant |
For a complete position profile, please visit https://www.pearlstreetcollective.com/positions/ls-dad.
Pearl Street Collective has been exclusively retained for this engagement. Adele Mezher, Maeve Clifford, Esmina Perdiew, and Jiberly Sandoval are leading this search and will be reviewing applications submitted through this posting. If you are not yet ready to submit an application, please submit your confidential resume to ls-dad@pearlstreetcollective.com.
La Salle University embraces diversity and seeks candidates who will contribute to a climate that supports a fully inclusive, equitable, and diverse working and learning environment. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
If you require a reasonable accommodation to complete the application process, please contact Pearl Street Collective at hello@pearlstreetcollective.com or 800-285-0464.
La Salle University offers its eligible employees comprehensive medical and dental plans, employer paid life and disability insurance, retirement benefits, generous paid time off (vacation, sick leave, and holidays), and tuition benefits such as no cost undergraduate and graduate degree programs for its employees (with no wait period) and no cost undergraduate degree programs for its employees’ dependents (after completing the required years of service). |
