Job Description:

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

We are seeking a Sr Director or VP of Pricing Center of Excellence! In this role you will lead and inspire a new pricing and monetization team focused on optimizing revenue generation and driving subscription growth initiatives by improving pricing and profitability. You will oversee these functions across our global product and services portfolio.

This role is critical in developing and implementing a new center of excellence for pricing strategies and disciplines, experimenting with and deploying different monetization models, and growth strategies across U.S. & international markets. You will oversee 4-5 individuals and report directly to the VP, Commercial Models. You will also collaborate closely with cross-functional teams including Sales, Marketing, Product, Corporate Strategy, Services, and Finance to ensure alignment with overall commercial objectives.

RESPONSIBILITIES:

• Develop dynamic pricing strategies considering various geo-/segment-specific considerations to optimize revenue, channel satisfaction and balance profitability.


• Evaluate different monetization models (e.g. usage and outcome based termed subscription plans and more flexible enterprise agreements).


• Leverage advanced data analytics to track pricing performance to inform pricing decisions and drive revenue growth.


• Work closely with sales and product marketing teams to develop product packages, pricing levels, promotions, and discounts by market & segment to drive acquisition, retention, and upsell.


• Review and approve pricing frameworks and tools to streamline pricing decision-making processes and ensure consistency across markets and product lines.


• Oversee pricing experiments in-field to evaluate pricing hypotheses, different model mechanics & pricing levels for different industry segments.


• Work closely with Finance teams to ensure pricing and revenue strategies align with financial goals and targets.


• Monitor competitors' pricing strategies to identify trends.


• Lead by example, fostering F5’s culture of accountability, collaboration, and innovation.
   

SUCCESSFUL SENIOR DIRECTOR, PRICING CENTER OF EXCELLENCE CANDIDATES HAVE:

•  8-10+ years of experience in developing and implementing pricing strategies across multiple product lines or services, with a significant portion of time spent in people management roles.


• Bachelor's degree required; MBA or Advanced degree in Data Science or similar qualification preferred.


• Experience managing pricing optimization within a complex/dynamic environment.


• Strong analytical skills with the ability to interpret pricing data, market trends, and customer behavior to make data-driven pricing decisions.


• Experience conducting market research, competitive analysis, and pricing benchmarking to inform pricing strategies and stay competitive in the marketplace.


• Deep understanding of multiple monetization models such as subscription-based, transactional, freemium, or hybrid models, with the ability to optimize revenue streams accordingly.


• Advanced understanding of financial concepts such as revenue forecasting, pricing elasticity, profitability analysis, and ROI metrics.


• Demonstrated ability to collaborate with cross-functional teams and develop high-performing teams through transformational stages, preferably in a B2B technology sales environment.


• Exceptional strategic thinking, problem-solving, and proactive approach to drive results effectively.


• High emotional intelligence (EQ) for building strong internal and external relationships across functions.


• Role model holding yourself and your team accountable to deliver on your commitments.


• Proven ability to inspire teams to achieve ambitious goals in a positive work environment.


• Willingness to travel for internal meetings, conferences, and team activities.

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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $238,488.00 - $357,732.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.

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