Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Manager Product Marketing
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Accepting Applications until October 14, 2024.
About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! If you know Product Marketing, this is a fantastic opportunity to join the global leader in implantable hearing devices!
This role is responsible for driving and expanding service revenue by developing and executing integrated direct-to-recipient marketing strategies. The successful candidate will own a broad portion of revenue generation within their scope. Key responsibilities include defining the overall bone conduction upgrade strategy and collaborating with the team to implement the product marketing roadmap, covering product launches, retirements, and revenue-generating campaigns. The role requires planning and coordinating multi-channel marketing efforts, spanning digital platforms, traditional advertising, content creation, operations, events, social media, and both inside and outside sales teams. It involves strong cross-functional collaboration with teams such as marketing, recipient services, IT, clinical, legal, and field sales and operations. In addition, the candidate will lead the digital strategy for the .com platform and online store, ensuring the management and optimization of upgrade-specific web pages and forms. This position reports to the Sr. Manager of Product Marketing, Recipient Services.
Key Responsibilities
Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioral patterns. Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
Use insights, research and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
Make recommendations based on analysis of existing programs and customer data to identify opportunities for new programs and strategies to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.
Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap. Monitor progress and escalate issues for timeline resolution.
Ensure plan execution and ensure timely delivery of initiative, including metrics to effectively measure success. Develop content, manage creative assets and production processes for assigned deliverables.
Drive the product lifecycle from product launch to retirement. Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation; leadership role on these teams as required.
Support annual budgeting process and monthly budget reforecasting. Assess opportunities for overspend and address any underspend. Ensure budget is aligned with strategic priorities.
Lead digital strategy including online store, upgrade-specific .com pages and forms.
Other duties as required that are integral to the Recipient Service's team mission.
Key Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Bachelor's Degree in Marketing or related field
5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle management
Demonstrated experience managing through influence without direct management authority
Proven track record of success in the design and execution of revenue generating marketing programs.
Demonstrated abilities in planning, aligning and communicating within sphere of influence
Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Pay Range in the United States: $110,000 - $115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.
Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.
Who are we?
Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.
For this reason, our products, services and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.
Physical & Mental Demands
The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.
The work environment is a hybrid home/office environment. This is representative of the environment an individual may encounter while performing the essential functions of this job.
Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.
Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.
