We are seeking a Digital Marketing Manager with 5+ years of experience managing strategy and execution for website optimization/personalization, SEO, as well as paid and organic social. This person will play a key role in upleveling our brand perception in the market, as well as generating and accelerating pipeline. This person should be a digital marketing expert, advising on and implementing best practices by channel.
Reports to
VP, NA Marketing
Job Duties:
Review and assess the state of our digital marketing today, and create a plan/recommendation to uplevel our brand, and contribute to pipeline growth and acceleration.
Own website personalization and optimization, working with content marketing and design to uplift our current state. Will work with VP, NA Marketing to ensure campaigns align to GTM.
Own digital ABM marketing strategy and execution to key accounts/industries through our ABM platform, Influ2.
Own social media strategy and execution across platforms, with a key focus on our LinkedIn brand and presence. Will work closely with our content marketers and design to ensure consistent voice and visual design.
Responsible for analysis and reporting across all digital marketing channels.
Responsible for pipeline tracking and attribution across all digital marketing campaigns.
Required Education and Experience
Degree in Marketing, Communication, Advertising or related field
Minimum 5 years experience in digital marketing
Experience strategizing and implementing end-to-end digital marketing campaigns
Experience running high performing campaigns on LinkedIn
Must have a strong eye for compelling visual design
Strong written and verbal communication skills a must
Preferred Education and Experience
Experience working in SaaS or SaaS services, specifically in a B2B environment marketing to commercial+ size organizations
Experience working in WordPress, Influ2, ZoomInfo, Pardot, and Salesforce
Experience in graphic design
Position Type/Expected Hours of Work
This is a full-time position from home (remotely) or in our Lehi, Utah headquarters. Days and hours of work are Monday through Friday during normal business hours.
Travel
Some travel may be required up to 15% of the time.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
