All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation in the subject line.
NYC - 1211 Ave of the Americas
Full time Job_Req_43364
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About The Team:
The Marketing and Subscriptions Strategy team is responsible for growing the subscriber base of Dow Jones consumer products globally, across WSJ, Barron's, MarketWatch and Investor's Business Daily. The team sits within the Marketing organization and sets strategic plans and priorities for each line of business.
We are hiring a Senior Director, WSJ Mobile Subscription Strategy to work specifically on The Wall Street Journal, focusing on app/mobile marketing, pricing strategy, and digital add-on/upsell product offerings.
In this individual contributor role, you will report to the VP, Global Marketing & Subscription Strategy, WSJ and work on-site in our NYC office 3 days every week.
About The Role:
You will expand The Wall Street Journal's paid customer base and revenue, working cross-functionally with various teams to help set, operationalize, and achieve subscription growth. To this end, you will analyze data, insights, and performance to inform and develop strategies.
On a day-to-day basis you will work in a general marketing management capacity, collaborating to develop and execute marketing programs/initiatives, ensuring all areas of the business are aligned and working toward the same strategic goals. The cross-functional teams with which you will partner include performance marketing, brand marketing, data science and analytics, audience development, customer insight, product, finance, legal, operations, customer service, and editorial.
You Will:
Develop marketing programs and initiatives with functional teams that deliver global subscription growth. Serve as the day-to-day strategic and executional partner and leader.
Understand and promote a customer-first mindset by ensuring our key audience segments are embedded within full-funnel marketing campaigns and initiatives, and using customer insights to drive growth. Serve as a champion for the customer across the company.
Work closely with the data and consumer insights teams to identify trends and opportunities that support business cases to accelerate subscriber and revenue growth.
Attend regular meetings with marketing and cross-functional teams to ensure all are delivering on agreed plans that drive strategic goals. Manage tactical initiatives to ensure timely, on-budget execution.
Understand the competitive landscape to identify market opportunities and risks.
You Have:
The willingness to work in our midtown Manhattan office 3 days each week
14+ years of relevant digital marketing and strategy experience in a commercial role, with at least 7 years on a subscription business specializing in App/Mobile subscriptions, pricing and product strategy; working in media or publishing sectors is a plus
Experience supporting and helping to build an app-first/mobile-first subscription business
Expertise in acquisition, engagement, and retention levers that drive revenue and subscription growth, with substantial hands-on experience in these areas too
Highly effective leadership skills with the proven ability to successfully develop and operationalize plans and rally cross-functional teams toward common financial and strategic goals
Strong negotiation and influencing skills
An entrepreneurial spirit. You thrive in a fast-paced, start-up-like environment, work comfortably autonomously to drive results, and can proactively identify new opportunities to grow subscriptions
Superior analytical skills with a data-driven mind-set. Effectively storytell with data to craft strategies and business cases, working closely with our data science and analytics team
Strong financial acumen with P/L experience
Demonstrated experience successfully leading the execution of complex projects
See the "big picture" and impact holistically and turn individual tactics into programs of work
Ability to look ahead to understand how market trends will impact the business and pivot accordingly
#LI-Hybrid
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status: Non-Union role
Pay Range: $170,000 - $210,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
