As Social Media Manager for Zelis, you will lead the strategy and operations related to Zelis' presence across social media to increase brand awareness through dynamic, digital storytelling. You'll individually create and manage an editorial calendar built strategically in partnership with Brand, Content, and Business Marketing teams with the intent of reaching healthcare decision makers, industry analysts, influencers, media, and future hires.
In this role, you'll lead the engagement, conversation, and sentiment data analysis to report on momentum, identify trends, manage brand reputation, and build an online community. You'll also lead the metrics development and reporting on the success of our associate advocacy program using an integrated platform. You'll also assist our leadership in developing and expanding their online social presence.
Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.
Responsibilities
Own the modernization of the company's social media strategy with a focus on ways to disrupt the status quo and to elevate our unique position in the market
Own and amplify the brand through social media by taking an active role in identifying and amplifying the voice of the customer on social channels
Manage the strategy to elevate the brand and cultivate community through social media, such as LinkedIn, X, Facebook, YouTube, etc., by curating and creating content for Zelis accounts as well as interacting with industry and associate social content
Create and foster an advocacy program that translates to brand awareness by training and enabling Zelis associates on how to use social media effectively and maintain a library of shareable content
Set and report on key performance indicators (KPIs) for social media to measure the performance of posts and identify trends from engagement data
Amplify the personal brand of leadership by assisting the Executive and Senior Leadership in optimizing their social accounts and presence online
Make recommendations of beneficial changes and/or new platforms that are relevant to the company's marketing activities to leadership
Analyze trends in follower acquisition as a way to interpret the effectiveness of the program and to help tailor the content strategy to reach specific audiences
Create and maintain social media guidelines for associates
Requirements
7+ years of experience in using and managing social media and listening software, working cross-functionally to develop a business-led program strategy, developing highly engaging content and/or campaigns for LinkedIn and other platforms, and reporting on social media outcomes Experience working in an in-house, corporate environment is a plus
Energized by creative storytelling and brings brilliant interpersonal and communication skills to help craft engaging digital content for social media
Ability to organize tasks to meet deadlines and manage time effectively while overseeing several priorities and projects
Ability to conduct self-guided research to identify trends and opportunities for social conversations, and ability to synthesize data into insights
Growth orientation and desire to learn and grow in role/responsibilities over time
Collaborative style in a fast-paced environment, highly adaptable and agile while remaining positive
Preferred Qualifications
Bachelors' degree in English, Journalism, Communications is preferred, but not required
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Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.
Commitment to Diversity, Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com.
SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.
