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Job Description SummarySummary: The Director of Internal Communications at Wake Forest University will lead the strategic development and execution of communication initiatives that effectively inform, engage, and unify faculty, staff, administrators, and students. This role is essential to align internal communications with the university's mission, values, and goals, ensuring a well-informed, cohesive community. Key responsibilities include message creation and coordination, revitalizing the Inside WFU website, establishing consistency in major communication workflows, managing the creation and synchronizing distribution of internal newsletters, and collaborating on a complementary social media strategy. Through these efforts, the Director will enhance organizational cohesion, transparency and morale and support recruitment and retention efforts within the university.
Job Description
Essential Functions:
Drafts key internal announcements for the university, ensuring clarity, accuracy, and consistent alignment with strategic objectives. Collaborates with university leadership to understand the broader strategy, and develops and presents rollout plans, ensuring all aspects of the communication are executed seamlessly.
Develops and executes a comprehensive internal communication strategy, including maintaining a structured internal communication calendar to ensure coordinated and consistent messaging across all channels, managing the creation and distribution of two weekly newsletters, and collaborating on a complementary social media strategy.
Recommends and implements consistent processes for disseminating community messages. This involves defining clear ownership, refining approval processes, and creating structured delivery cascades for different communication scenarios, ensuring that each follows a standardized approach.
Oversees the transformation of the Inside WFU website from a reactive platform into a dynamic tool for sharing information, enhancing employee morale and fostering a deeper connection to the university's people and values. This includes developing original content tailored to internal audiences, assigning and editing work contributed by university partners and managing the allocation of resources, such as freelance contributors.
Collaborates with various campus communicators and departments to ensure a cohesive and coordinated internal communication framework. Acts as a liaison between leadership and these communicators, facilitating the smooth execution of communication strategies and ensuring all parties are aligned on messaging and timing.
Implements tools and metrics to assess the effectiveness of internal communications, using data-driven insights to refine strategies and improve outcomes. Provides leadership with regular analytics reports to demonstrate the impact of internal communication efforts.
Oversees the effective use of resources within the University Marketing and Communications office and manages freelance or student contributors as needed to deliver high-quality content and continuously improve internal communication processes.
Advocates for and supports belonging through transparent and inclusive communication practices, contributing to a workplace culture that values diversity and equity.
Performs other duties as assigned.
Get excited about the prospect of joining a team that is making a difference in people's lives every day.
Have a passion for workplace diversity and inclusion.
Have high standards for your work and are proud to contribute to a mission-driven organization.
Contributes to a transparent and equitable organizational culture where ethical and equity policies and practices are understood and lived out by all staff.
Required Education, Knowledge, Skills, Abilities:
Experience in writing and coordinating internal announcements at the executive level is highly desired with a Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field with a minimum of 5-7 years of experience in internal communications, with at least two years in a leadership role, preferably within higher education or a large organizational setting. Experience in writing and coordinating internal announcements at the executive level is highly desired.
Strong understanding of internal communication strategies, best practices, and the importance of aligning communication with institutional goals.
In-depth knowledge of workflow standardization, content strategy, and effective communication rollout processes.
Familiarity with various communication channels, both digital and traditional, and their use in engaging internal audiences.
Exceptional writing skills, with the ability to craft clear, compelling, and strategic messages for a diverse university audience.
Strong project management skills, with experience in coordinating complex communication rollouts involving multiple stakeholders.
Excellent leadership and collaboration skills, with the ability to work closely with university leadership and campus communicators to execute communication strategies effectively.
Proficiency in digital communication platforms, including content management systems, email marketing tools, and social media.
Ability to translate strategic objectives into clear, actionable communication plans that resonate with internal audiences.
Capacity to manage multiple priorities and deadlines in a fast-paced environment while maintaining a high level of attention to detail.
Strong analytical skills, with the ability to measure and evaluate the impact of communication efforts and provide data-driven insights to leadership.
Ability to maintain confidentiality and handle sensitive information with discretion and professionalism.
Adaptability to evolving circumstances and the ability to thrive in a dynamic, fast-paced environment.
Commitment to the mission and values of University Advancement and a commitment to equity, particularly racial equity, with a willingness to proactively learn about it and integrate it into all aspects of the work.
Respect for the dignity and abilities of all people.
Master's degree and/or related certifications preferred.
Experience in writing and coordinating internal announcements at the executive level is highly desired.
Experience working in higher education preferred.
Accountabilities:
Responsible for own work only.
Responsible for overseeing the work of advisory groups and task forces and the work of external contractors.
Physical Requirements and Environmental Conditions:
Sedentary work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned. No adverse environmental conditions expected.
Note: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.
To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.
Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply.
Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.
Additional Job Description Time Type RequirementFull timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment. Wa ke Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.
