Under direction and guidance of brand marketing leadership, act as the category leader for 1-2 assigned product lines managing the product development and portfolio activities – leading the development of marketing, innovation and product commercialization. Work closely with product managers and brand marketers to help drive company profitability growth.
Job Description
Responsibilities
Support the development of go-to-market strategic plans in conjunction with brand marketing lead for a portfolio of 1-2 lines across the retail business unit including developing and marketing new product categories, sales channels, and pricing strategies.
Work with digital team, creative services, external resources and brand marketing team to develop marketing tools and campaigns for selling across ecommerce and retail brick and mortar stores.
Interpret category data, consumer insights and segment trends to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed.
Utilize primary and secondary research for creating insights for brand and category strategies. Conduct market research and competitive analyses to translate that research into creating fact-based selling directives with marketing leads.
As part of professional development, will learn to develop revenue, cost of goods, and expense forecasts for marketing budgets. Generate reports and analytic-based insights from marketing programs launched and present recommendations for future initiatives and spend to management.
Participate in the innovation pipeline, development and launch, which encompass the product, packaging, and customer communications for all private label and branded products. Partner with cross-functional teams (internal and external packaging, product management) in the development and execution of brand and product initiatives to ensure proper and timely customer communication.
Project management and cross-functional team leadership to move projects forward on timely basis.
Participate in developing and giving customer presentations as needed.
Requirements:
Education
Bachelor’s degree.
Experience
Marketing experience.
Experience communicating with various audiences in a business setting (ex. others with differing language, senior management and non-technical audiences).
Experience prioritizing workload and scheduling effectively in order to meet deadlines. - Microsoft Office working knowledge.
Preferred Requirements:
Experience in product management, marketing, or other related business function.
Experience collecting and analyzing data and presenting recommendations.
Experience and skills in influencing, coordinating and working with individuals in multiple functional areas without direct authority.
Benefits - Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we’re focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what’s right to delivering business results, together, we’re better. Explore our Diversity, Equity and Inclusion page here.
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
