Job Description Under the general direction, collaborates with system and entity stakeholders to implement digital strategy and enhance the quality of the consumer experience across University of Maryland Medical System's (UMMS) web properties.
This is a hybrid position with time in the office and at home during the week.
Principal Responsibilities and Tasks
The following statements are intended to describe the general nature and level of work being performed by people in this position but are not to be construed as an exhaustive list of all job duties.
Develops and refines website content, proactively reaching out to marketing colleagues, subject matter experts, and other stakeholders for input.
Writes, edits, proofs and fact-checks all content before publishing it to the website.
Ensures all content is user-friendly and adheres to Associated Press (AP) Style guidelines, Search Engine Optimization (SEO) best practices, and brand standards.
Manages content review calendars to ensure web content is reviewed and updated on a scheduled basis.
Performs quality control, addressing broken links, misspellings, accessibility issues, and other issues.
Keeps abreast of healthcare internet trends, technology, and best practices
Performs special projects and other duties as assigned.
Company Description The University of Maryland Medical System (UMMS) is an academic private health system, focused on delivering compassionate, high quality care and putting discovery and innovation into practice at the bedside. Partnering with the University of Maryland School of Medicine, University of Maryland School of Nursing and University of Maryland, Baltimore who educate the state's future health care professionals, UMMS is an integrated network of care, delivering 25 percent of all hospital care in urban, suburban and rural communities across the state of Maryland. UMMS puts academic medicine within reach through primary and specialty care delivered at 11 hospitals, including the flagship University of Maryland Medical Center, the System's anchor institution in downtown Baltimore, as well as through a network of University of Maryland Urgent Care centers and more than 150 other locations in 13 counties. For more information, visit www.umms.org.
Qualifications
Education and Experience
Bachelor's degree required in English, Journalism, Marketing, Communication or a related field preferred.
A minimum of two years of experience writing and editing digital content
Knowledge, Skills and Abilities
Proficient with Microsoft Excel, Word and PowerPoint
Familiar with Google Analytics
Familiar with SEO content techniques and keyword research
Sitecore and HTML experience a plus
Effective verbal, writing, strategic thinking, conceptualization, presentation and facilitation skills
Demonstrated ability to establish and meet deadlines and deliver results within sometimes limited time frames.
Ability to work a temporary, alternative schedule when the need arises.
Additional Information All your information will be kept confidential according to EEO guidelines.
