The Marketing Coordinator is responsible for supporting the marketing team in the planning, coordination and execution of marketing campaigns, programs and associated tactics. Work is 10% strategic, 90% transactional. The MC creates detailed project timelines and manages the logistics of campaign/program elements such as print materials, promotional items, and event coordination. The MC liaises with external vendors to ensure timely and accurate delivery of services and materials. The MC ensures all marketing activities comply with legal and regulatory requirements. The MC ensures that campaigns run smoothly, achieve their objectives, and contribute to the overall success of the company's marketing strategy.
"This position is eligible to work onsite or hybrid (9 or more days a month onsite) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment."
Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.
Why Join Us?
Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
FamilyComes First: Total rewards package that promotes the idea of family first for all employees.
Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.
Stability: 80 years of commitment, compassion and community
Flexibility: options to work onsite or hybrid available
Balance: paid vacation and sick leave with paid maternity and paternity available immediately upon hire
Inclusive Work Environment: We pride ourselves on fostering a diverse and inclusive workplace where everyone is valued and respected.
Compensation
$25.58 - $30.40 hourly
Non - Exempt 13
Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
What you'll do
Assists Marketing Team: Supports a marketing team in various tasks to ensure smooth operations and successful execution of marketing strategies. Assists in the planning and execution of marketing campaigns.
Administrative Tasks: Handles administrative tasks such as scheduling meetings, managing marketing calendars, and maintaining marketing databases.
Compliance Enforcement: Ensures all components follow and adhere to strict review, approval and documentation processes for CMS, KID, URAC and BCBSKS brand guidelines.
Tracks Expenses: Tracks expenses and ensures projects stay within budget.
Prepares Reports: Prepares reports and presentations for the marketing team.
Analyzes Information: Compiles and analyzes data to measure the effectiveness of marketing efforts and provides insights for improvement.
Vendor Coordination: Coordinates with external vendors and agencies to ensure timely delivery.
Program/Event Coordination: Assists in organizing and coordinating events such as trade shows, product launches, and promotional events. Manages logistics, registration, and post-event follow-up.
Knowledge/Skills/Abilities
Organizational Skills: Ability to manage multiple projects simultaneously and meet deadlines
Communication Skills: Strong verbal and written communication skills to interact with team members, vendors, and stakeholders.
Detail Oriented: Meticulous attention to detail to ensure accuracy and quality in all marketing efforts.
Technical Proficiency: Familiarity with marketing tools, software, and platforms (e.g., CRM systems, email marketing tools, social media platforms).
Analytical Skills: Ability to analyze data and metrics to evaluate campaign performance and make data-driven decisions.
Collaboration: Team-oriented approach with the ability to work effectively with cross-functional teams.
Project Management: Strong project management skills to coordinate and execute multiple marketing campaigns simultaneously, ensuring timely delivery and alignment with strategic goals.
Adaptability: Flexibility to adapt to changing market conditions, trends, and organizational priorities.
Time Management: Excellent time management skills to prioritize tasks, manage deadlines, and ensure efficient workflow.
Marketing Fundamentals: Understanding core marketing principles, including market segmentation, target audience identification, positioning, and messaging.
What you need
Entry level to 2+ years business experience including marketing, advertising, product marketing, digital marketing, account-based marketing, sales and sales enablement or project management.
Bachelor's Degree: Bachelor's degree in marketing, Business Administration, Communications, or a related field. OR 4+ years related Marketing/Business experience in lieu of bachelor's degree.
Bonus if you have
Adobe Creative Suite
Benefits & Perks
Base pay is only one component of your competitive Total Rewards package
Incentive pay program (EPIP)
Health/Vision/Dental insurance
6 weeks paid parental leave for new mothers and fathers
Fertility/Adoption assistance
2 weeks paid caregiver leave
5% 401(k) plan matching
Tuition reimbursement
Health & fitness benefits, discounts and resources
