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Job Summary
The Xfinity Lifecycle Marketing Team has a unique opportunity for a Senior Analyst, Upgrade Communications. The Senior Analyst will be responsible for the ongoing development and iteration of customer upgrade communications (Email, App, .com, SMS and others) across all lines of business and audiences, primarily focused on Xfinity Mobile. Specifically, the Senior Analyst will be focused on timely campaign reporting, performance optimization, and deployment support of all campaigns in partnership with third party agencies, internal CRM teams, and internal analytics teams. Additionally, the Senior Analyst will be responsible for the ongoing integration of test and learn across all Upsell communications, ensuring continuous improvement / performance against core KPIs (Margin, CLV, engagement, churn reduction).
Reporting into the Sr. Manager, Upgrade Marketing, the Senior Analyst will be responsible for building out campaign reporting to drive performance optimization as well as awareness of our upsell efforts. The ideal candidate will ensure timely measurement of campaigns to continuously optimize communications efficacy. Additionally, the Senior Analyst will need to support execution of day-to-day upgrade communications, development of tentpole campaigns and maintenance of our always-on test and learn agenda.
Job Description
Core Responsibilities
Day to day reporting of upsell marketing communications, in partnership with Lifecycle Analytics and Insights and the Enterprise Business Intelligence team. Ensuring day to day reporting from Adobe Analytics and vendor databases while partnering with additional teams for more sophisticated measurement and omnichannel performance insights
Support end to end execution of all customer upgrade communications (primarily e-mail, app, .com and SMS): Creative development, management of agencies / vendors across multiple projects simultaneously
Support the always-on test and learn roadmap, including but not limited to: Subject line testing, imagery / color testing, messaging, journeys (in conjunction with digital marketing)
Ensuring that communications strategies and creative executions are optimized to resonate with high-priority audiences / segments
Oversees agency accountability and output throughout the Marketing Communications development process
Consults with Sr. Manager regarding strategy, content, design and production of all marketing materials and is responsible for ensuring accuracy of content before being communicated
Ensure project goals, timelines budget parameters are maintained. Ensures key Marketing Communications programs are communicated both internally and externally
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Minimum Requirements
2-4 years of customer marketing experience, ideally in a B2C, subscription business with significant exposure to digital marketing
Analytic mindset - Ability to rapidly diagnose trends and develop forecasts. Skills in last-touch email measurement (e.g., via Adobe Analytics)
Experience working cross-functionally with creative, .com, legal, editorial, and other marketing groups
Knowledge of test design and comfort building short to long-term roadmaps, managing multiple tests at any point in time
Works with minimal supervision, manages own time effectively, maintains control over all current projects/responsibilities. Follows up on all relevant issues.
Adaptability to job or organizational changes. Readily accepts new responsibilities and assignments.
Starts assignments without prompting and independently contributes ideas and projects. Sees and acts upon new opportunities. Thinks and acts independently and promptly addresses problems.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
