Job Description:

RESPONSIBILITIES:

Kforce has a client that is seeking a Marketing Manager II in San Francisco, CA. We are looking for a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across Company's various lines of business.

This role involves:

• Keyword management


• Creative optimization


• Launching new campaigns


• Experimentation


• Reporting

Duties:

• Collaborate closely with marketing managers and cross-functional partners, communicating progress to stakeholders


• Execute and optimize campaign strategies for different channels


• Manage day-to-day App Campaigns delivery, including Creative management; Campaign creation; Experimentation; Reporting


• Translate business needs into optimization strategies, executing them at scale; Drive process improvements, adopting best practices, and innovating for productivity


• Understand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategies

REQUIREMENTS:

• Bachelor's degree or equivalent experience


• 3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environment


• Understanding of web and app media buying, tracking, and attribution


• Proficiency in Excel or SQL


• Excellent analytical skills


• Strong communication skills, with the ability to explain the "why" and "how" behind the "what"


• Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environment

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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