We're looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you're a high performer who's an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.
As the Global Director of Web, you will define and drive our global marketing website strategy. You will create a website experience that guides visitors throughout their user journey. You will partner with cross-functional marketing organizations to deliver a comprehensive and integrated website that drives customer acquisition, improves product adoption, and builds brand awareness. You will work closely with Demand Generation, Brand/Creative, Marketing Operations, Analytics, Product Marketing, IT, and Finance to continue developing our technology stack, business processes, program execution, and web performance to support our growth.
As the leader of alteryx.com, you are data-driven, customer-focused, and passionate about building customer experiences that deliver valuable outcomes. You have a strong desire to continuously improve the user experience, with a willingness to take risks and drive innovation. The ideal candidate has a proven track record of leading and growing a high-performing team and successfully collaborating with various agency partners.
Responsibilities
Drive the strategy, roadmap, and analytics of our website properties with a focus on pipeline creation and improving experiences across the customer lifecycle.
Lead website design and development, recommending, testing, and implementing improvements that enhance user experience and conversion.
Partner with regional marketing and localization teams to evolve regional websites into fully localized sites.
Collaborate with cross-functional teams to ensure accurate messaging, consistent design, and solid execution of ongoing and one-off campaigns that can be localized across all geographies.
Support high-velocity customer acquisition and demand generation campaigns designed to entice prospects with free trials and content offers.
Deliver personalization capabilities to create tailored user experiences for various audiences.
Foster a culture of continuous experimentation and testing across marketing functions.
Enable efficient and accurate reporting on web performance and its impact on the full funnel.
Own and drive organic search success, measured by growth in traffic, conversions, and engagement from organic search.
Establish and direct SEO agency relationships, strategies, tactics, and roadmaps.
Manage a team responsible for day-to-day functions, including testing, analyzing, optimizing, and reporting on organic search performance, launching new content, re-optimizing existing content, and optimizing site information architecture using a variety of tools.
Monitor the latest SEO trends, investigate irregularities in performance, and regularly communicate SEO performance to internal stakeholders via reports and dashboards.
Qualifications
7+ years of relevant experience managing global websites in a B2B/SaaS technology company.
5 years of experience managing a high-performing web team and external agency partners and vendors.
Hands-on experience with various web technologies, including WordPress, PathFactory, Drift, SEO, A/B testing, and personalization tools.
Highly organized, with the ability to handle multiple projects simultaneously.
Proven experience in resolving project issues, developing cross-departmental consensus, and fostering collaboration in challenging business and technical situations.
Strong analytic and reporting skills.
Effective communication skills, with the ability to adapt to audience needs across organizations.
Agile and energetic, with a commitment to continually evaluate strategies and make necessary adjustments to align with changing business needs.
Experience managing agencies and creative freelance resources.
Compensation:
Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.
The salary range for this role in Southern California, Colorado, New York, Washington, and Rhode Island is $160,000 - $230,000.
In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.
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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.
