Work Location: Burlington, Massachusetts Shift: No Department: LS-SL-MMT Paid Media Recruiter: Paul Therrien
This information is for internals only. Please do not share outside of the organization.
Your Role
At MilliporeSigma, as the Manager of Paid Media, you will lead the transformation and strategy of our paid media channels, including Display, Video, Paid Social, and Programmatic. This includes elevating our creative, determining channel and media mix, taking data-driven approaches to budget allocation, planning our customer calendar together with our integrated marketing and business partners, and managing a team of marketing specialists. We are at a unique inflection point with our investment in these channels and are looking for a high-performing leader with a growth mindset willing to challenge and hold themselves and their team accountable to maximizing the impact of our performance marketing channels.
This role is Remote, or hybrid in Burlington, MA or St. Louis, MO.
Responsibilities
Lead the transformation and elevation of our paid media channels, including Display, Video, Paid Social and Programmatic
Develop & oversee the strategy of our always-on paid media programs and our full funnel campaigns
Lead a team of marketing specialists responsible for media planning, media buying, campaign optimization
Hold yourself and the team accountable to financial targets and maximizing customer and business outcomes/impact through world-class performance reporting and monitoring of KPIs
Collaborate closely with Test & Learn, Integrated Marketing, Franchise and Business Unit stakeholders to plan full funnel campaigns throughout the year
Improve the quality and effectiveness of our creative, including elevating always-on programs like Retargeting through creative refresh and experimentation
Set the strategy for the use of MarTech solutions like dynamic creative optimization (DCO), the role of additional DSPs, media planning tools like Kantar or Global Web Index, and more
Create a robust creative and channel testing strategy in partnership with the Test & Learn team and other stakeholders
Who You Are
Minimum Qualifications
8+ years' experience working in and leading Display, Video, Paid Social and Programmatic digital marketing channels
Experience with Google Analytics, and data visualization tools like Looker, Tableau or similar, and Excel
Experience building and successfully leading teams of marketing specialists
Preferred Qualifications
Planning & executing full funnel campaigns, including media mix and channel allocation, audience identification, targeting, and execution across media publishers/platforms
Working with Demand Side Platforms (DSPs) like Google DV360
Writing campaign briefs
Writing effective creative briefs and experience being part of creative review cycles, with a strong understanding of how to create world class creatives to increase impact
Experience working with Marketing Mix Models (MMMs)
Proven track record of building and scaling paid media channels with the purpose of driving incremental revenue
The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.
