Growth Marketing Specialist



AAA Washington



Come be a part of our growing Marketing team and support the development and execution of strategic campaigns that drive demand and create a lead pipeline to grow AAA WA's membership business. Help guide the creation, measurement, and optimization of high-converting acquisition activities that create a connected member journey.


WHAT YOU'LL DO:


Supports the development, execution, and optimization of membership acquisition campaigns to help drive new customer demand and feed a MQL pipeline in a new CRM platform.

Assists marketing leadership in monitoring acquisition flow, reviewing opportunities, and gathering feedback to optimize the impact of marketing activities across various channels including digital advertising, emails, direct mail and more.

Collaborates with team members to integrate brand initiatives within our paid media plan that support compelling product positioning and narrative to resonate with prospects and members.

Coordinates with AAAWA centralized analytics team to measure and report on campaigns and demand generation efforts for effectiveness and ROI.

Monitors growth program performance on a weekly and monthly basis and adjust to improve target KPIs.

Functions as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.

Assists in developing a strategy to optimize and scale our lifecycle marketing program. Partners with our email and growth product teams to influence a roadmap of experiments that improve metrics across the funnel.

Develops a strong understanding of our members and their needs. Help design and execute campaigns that increase member penetration in our ancillary Membership streams and increase revenue per household.

Helps implement prospect scoring to prioritize and route based on their conversion propensity for model decile.

Supports research on customer activity with competitors and analyze competitor sales materials.

Supports Membership paid media relationships and budgets as needed.

Contributes to a positive team dynamic through respectful interactions, positive contributions, and active collaboration to achieve department and organizational goals.


MINIMUM QUALIFICATIONS:


Bachelor's degree (BA) in marketing, business or related field or equivalent experience

2+ years' experience in product marketing or growth marketing roles


PREFERRED QUALIFICATIONS:


Experience in assigned business-line industry

Experience in related industries using multiple sales channels

1-2 years: Experience in the execution and management with various digital marketing channels

1-2 years: Experience in successfully working in agile environments

1-2 years: Project Management experience, including multiple simultaneous small to medium sized projects

1+ year: Experience in relations management with external vendors and agencies


WHO WE ARE:


The American Automobile Association (AAA) has been a leader in roadside assistance, mobility advocacy and traffic safety for nearly 120 years, AAA Washington also operates a full-service travel agency and the largest independent personal-lines insurance agency in Washington.


BENEFITS WE OFFER:


Health insurance (medical vision, prescription drug, and dental)

Up to 20 days of Paid Time Off (PTO) in the first year for vacation or sick leave

Eleven Paid Holidays every year in addition to PTO, including MLK and Juneteenth

401(k) with Employer Match

Life, STD, and LTD insurance

Paid Parental Leave

Flexible Spending Accounts

4 Hours of Volunteer Time Off every year

Free Premier RV AAA Washington Membership

Paid, on-going training throughout your career

THRIVE wellness program


This is a Full-Time, Hybrid opportunity



SALARY RANGE:


Target hiring salary range is $58,800-76,400 and offer rate is based on candidate experience.


RANKED AS ONE OF WASHINGTON'S 2024 BEST PLACES TO WORK by Puget Sound Business Journal


AAA Washington is committed to hiring and retaining a diverse and inclusive staff.

We are interested in every qualified candidate who is eligible to work in the United States; however, we do not sponsor visas.

We do not provide relocation assistance. The expectation for this position is that the employee lives within our Washington/Idaho service area.

AAA Washington is a drug-free workplace.