Job Description: WHO ARE YOU? A talented Marketing Operations professional looking to further your digital marketing career by playing a key role in a growing education-focused organization that values everything about you and what you bring to your work.WHO ARE WE? We are passionate, lifelong learners, and creative thinkers committed to the advancement of literacy and language learning.WHAT IS THE ROLE ABOUT? As the Senior Marketing Operations Specialist, youll be part of a dynamic team utilizing the Marketing Tech stack to lead product marketing initiatives and go-to-market strategy. Youll be the Marketo SME for the team, which includes managing current campaigns, program & campaign planning, customer journeys, and other related initiatives.WHY IS THIS EXCITING? This is a unique opportunity to be a game-changer through your strong marketing/Marketo skills in a highly collaborative environment with the ability to drive business growth through your efforts on strategic marketing initiatives, as well as having high visibility across all levels of the organization.IN THIS ROLE YOU WILL:
Drive strategic alignment as the Marketing Technology/Marketo SME, ensuring tools and systems are optimized to support growth and scalability
Collaborate cross-functionally with product, sales and operations teams to drive cohesive and impactful campaigns and support sales enablement activities
Lead the design and implementation of advanced analytics frameworks and dashboards, enabling the marketing team to track, measure, and optimize performance with precision
Translate complex data into actionable insights, guiding strategic decisions and ensuring that marketing efforts are targeted, effective, and aligned with business objectives
Create and implement processes that scale with company growth, focusing on automation, workflow optimization, and seamless execution of marketing strategies
Develop audience segmentation, including lifecycle stages and personas in order to strengthen the various customer journeys and impact pipeline movement
Conduct Customer Journey Mapping exercises regularly to document existing processes as well as to locate gaps and make plans to optimize via campaigns, engagements, reports, and dashboards
Build and manage dashboards across the various systems to provide real-time reporting outputs that are centralized and allow for easy for stakeholders to rapidly access key information on performance
YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE)
Bachelor's degree required
5+ years of marketing experience required, including significant, relevant experience in marketing operations and automation, with proven expertise in launching and measuring automation campaigns across a variety of MarTech platform
2+ years of hands-on, relevant experience with Marketo required (examples include having prior experience as a Marketo Administrator, led or have been a part of Marketo integrations, led scoring, built multi-channel programs and or MQL systems), as well as strong audience segmentation skills
Strong CRM experience required (preferably Salesforce or similar)
Prior experience managing multiple complex marketing programs from conception to launch, with strong program execution skills required
Strong project management skills required (prior experience managing multiple high-priority projects of varying complexity while keeping stakeholders informed and ensuring that deliverables are on track)
Effective communication skills required, which includes presenting technical marketing information to non-technical audiences
IDEAL IF YOU HAVE or ARE (PREFERRED SKILLS & EXPERIENCE)
Bachelors degree or advanced degree in Marketing
Prior experience in B2B, SAAS, education technology and/or language learning environment
Highly organized
Strong presentation skills
Comfortable pivoting between tactical and strategic priorities
LOCATIONHybrid: This role requires a hybrid schedule where 2 days a week are onsite in our Boston, MA location during the week. Candidates must reside in MA or RI and be willing to meet this requirement in order to be considered. Qualified applicants must be eligible to work in the United States to be considered for this role. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.OUR BENEFITSpackage includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays. This job posting and job descriptions are subject to change at any time.ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: disabilityaccommodations@vistahigherlearning.comhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdfVista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.
