Kforce has a client that is seeking a Copywriter in Lakeland, FL.
Responsibilities:
Copywriter will develop creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the company's brand voice
Presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs
Works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives; This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions
Writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies
As a Copywriter, you will develop relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the company's brand
Writing effective copy for a variety of customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, radio ads, and other necessary content
Reviewing, proofreading, and editing drafts of communication pieces before final publishing
Staying up to date on industry and market trends, including evolving technology
Fostering professional growth of fellow associates
Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the company's brand
May offer work from home two days a week
REQUIREMENTS:
Bachelor's degree in Communications or Liberal Arts or equivalent experience
Three (3) years of experience writing advertising copy; 4 years preferred
Knowledge of concept development process
Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations
Knowledge of Marketing department workflow processes and project lifecycles
Knowledge of marketing/advertising industry and trends
Knowledge of the company brand positioning and lines of business
Knowledge of company's target customer, retail environments, and purchasing behaviors
Knowledge of business objectives
Deep, broad knowledge of English and grammar, punctuation, and spelling
Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)
High attention to detail and accuracy
Strategic thinker and effective collaboration skills
Effective communication and presentation skills
Interpersonal skills
Time management skills
Passion for delivering great work and meaningful results
Research skills
Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office
Ability to evaluate creative work for effectiveness against established creative strategies and objectives
Occasional travel up to several days at a time with overnight stays
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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