GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and one other day, to be determined by their business unit. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

FRONTLINE is PBS’s flagship investigative documentary series, exploring the issues of our time through journalism that speaks truth to power.

As a member of public media, it is a core part of our mission to reflect the diverse perspectives of all the people we serve, while grounding our work in an understanding of how forces, including racism, sexism, and classism, have shaped American life and institutions. We seek both to foster a work environment and to produce journalism that values inclusiveness and reflects the broad perspectives of the American public, from all racial, ethnic, religious, and socioeconomic backgrounds, sexual orientations, gender identities and functional limitations, particularly those from historically underrepresented communities.

JOB OVERVIEW

FRONTLINE is seeking a Social Media Manager to manage daily posting on its social media accounts, someone who will work on keeping FRONTLINE’s current social media audiences engaged but be a collaborative innovator on tactics that will attract new audiences. A priority focus for this role will be creating social media assets and audience growth tactics for FRONTLINE’s newest initiative, FRONTLINE Short Docs. This role is part of FRONTLINE’s audience development team and reports to the Director of Audience Development.

RESPONSIBILITIES

• Manages daily posting to FRONTLINE’s social media accounts, prioritizing Instagram, Tik Tok, LinkedIn, Threads, Facebook and X (formerly known as Twitter).




• Creates social media content (video, graphic, text and combinations thereof) which promote FRONTLINE documentaries, projects, podcasts, digital stories, announcements and awards.




• Manages social media campaigns for tentpole initiatives, including collaborations with PBS and other editorial partners. 




• Writes SEO-friendly headlines, video titles, video descriptions and additional copy that align with FRONTLINE editorial guidelines and are optimized for individual social media platforms. 




• Work with FRONTLINE’s editorial team to ensure that all social media copy and assets are approved for publication. 




• Create, maintain, and share a social media content calendar, ensuring that the most up-to-date publication schedule for FRONTLINE initiatives is represented. 




• Identify opportunities for community engagement with our social media audiences and devise response tactics.




• Devise and manage social media activations focused on audience engagement (moderating livestream chats, social media Q&A’s, etc.).




• Create and distribute to stakeholders social media assets and toolkits for each FRONTLINE episode and initiative. 




• Is the social media liaison for FRONTLINE to PBS and other partners.




• Work with the audience development team to identify, vet and strategize use of social media influencers. 




• Creating social media content for FRONTLINE executives as needed. 




• Monthly and quarterly reports on FRONTLINE’s social media analytics and trends.

​

SKILL SET

• Proven success managing social media accounts for news organizations.




• Strong news judgment.




• In-depth knowledge of social media best practices, tools and trends.




• Strong writing skills, with the proven ability to discern voice and tone.




• Strong social media video editing skills, with published clips for established social media platforms.




• Strong aesthetic eye for social media graphics and the ability to work in Photoshop and Canva. Illustrator is a plus.




• Experience with social media analytics and publishing tools (Sprout, native platform analytics and scheduling, Google Analytics, etc.)




• Strong presentation, communication, and organization skills.

EDUCATION AND EXPERIENCE

• A minimum of 3 – 5 years of relevant experience, preferably with a major news organization.




• Bachelor’s degree or equivalent work experience required.

JOB SPECIFICS

Staff position

Hybrid position

LOCATION

Boston, MA/1 Guest Street

#LI-AMZ

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law. 

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.