Marketing/Branding focuses on managing or performing work across multiple areas including: Product/Brand Marketing: defining targeted customer segments and associated messaging; developing marketing strategies and plans; Product/Brand Management (P&L Accountability): managing the product/brand; P&L Advertising & Promotion: creating or coordinating the production and distribution of advertising and promotional materials; Marketing Research & Analysis: gathering and analyzing marketplace trends and customer data. Bachelor's degree, 7+ years related professional experience, 3+ year supervisor experience
Company Description:
At Galvanize, we produce outcomes-driven tech education for motivated adult learners & organizations to activate and propel technology-focused careers.
Our programs are designed so that anyone with motivation can succeed, regardless of education, experience or background. With 20,000+ graduates at 2,500 companies, we empower learners and leaders across industries to propel their careers and make an impact through tech.
Galvanize goes to market with two consumer brands Hack Reactor and Tech Elevator. Both are coding bootcamps with years of experience.
Both brands provide intensive in-person and online education providers helping individuals and companies acquire in-demand technology skills for the modern workforce. Through our full-time and part-time coding bootcamps and company partnerships, we teach students and employees from diverse backgrounds to become software developers-while also helping them to build career-readiness skills and connections.
For us, it's not just work; every team member contributes to a life-changing program. We work hard to help our students uncover the best version of themselves while working for a brand that empowers every employee to evolve and grow continually.
About the Role:
Reporting to the CMO, the Director of Marketing will be a critical strategic leader responsible for driving the development and execution of marketing strategies that position Tech Elevator as an industry leader. This role will guide our marketing department in crafting compelling campaigns that resonate with our diverse audience, optimize our brand positioning, and drive our growth objectives.
The Director of Marketing will leverage internal and external talent to build and deploy effective marketing strategies across all media, including paid, owned, and earned. You will be a champion of all our brands, developing content marketing strategies to engage and convert customers throughout their journey.
You will also work closely with our consumer delivery, enterprise sales, and operations group to develop marketing campaigns to help us achieve our organizational goals. The Director of Marketing will coordinate with cross-functional teams to organize company events and promotions.
Essential Functions:
Marketing Leadership
Support and elevate a marketing function that serves, guides, and informs Galvanize's Consumer, Enterprise, and overall Corporate interests through a client-service approach, ensuring alignment with business goals.
Works with the CMO to develop the business and brand strategy to elevate our marketing efforts.
Manage the day-to-day success of a team of marketers and vendors across various functions, including product/service marketing, partner marketing, content, and brand.
Collaborate with the CEO to establish company-wide marketing budgets, responsible for making Galvanize an industry leader in efficient student-led acquisition and conversion.
Execute marketing initiatives, from research and experimentation to scaling of best practices.
Leverage and manage automated systems to measure and report the performance of marketing investments and activities.
Build Brand Value & Tell the Story
Develop and execute innovative initiatives that position our brands at the forefront of the coding bootcamp industry, enhancing our brand's visibility and reputation as a best-in-class operator.
Manage media relations at a campus/market level in industry-specific and national media outlets through a consistent, creative and persistent media engagement approach.
Evaluate channels, tools, mediums, and strategies in the digital age to distribute TE stories in both broad and targeted fashions.
Create campaigns and programs that maintain a successful brand and image that attracts customers to the product or service.
Develop thought leadership content to leverage the expertise of team members to build brand equity.
Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
Campaign Management
Drive the development and execution of data-driven content campaigns that effectively engage and convert audiences across all funnel stages, ensuring measurable impact on customer acquisition and retention.
Manage customer engagement and retention contact strategy across all 1-to-1 messaging platforms, including email, SMS, and social messaging.
Direct programs to improve social media presence, following, reputation, recognition and conversion.
Facilitate local events strategy with campuses, participating in event selection processes, pitching and content delivery and ongoing analysis.
Develop and improve our ability to gather and report customer insights, engagement activity and conversion tracking across all channels.
Team Development & Culture Adoption
Hire, manage, and develop marketing team members.
Support the team's growth and evolution through regular knowledge-sharing and best practice elevation.
Establish methodology and process standards for key marketing disciplines within the team.
Foster a continuous learning and improvement culture within the marketing team, encouraging knowledge sharing, best practices, and alignment with our core values.
Provide timely support and insights to the CMO to elevate our marketing strategy and initiatives.
Consistently create a positive work environment, elevating those around you.
Supervisory Responsibilities: Directly supervises up to 5 Full-time Equivalent (FTE) regular employees and/or contractors. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
MINIMUM REQUIRED QUALIFICATIONS:
Bachelor's Degree(s) AND
5+ years of marketing experience AND
2+ years of supervisory experience AND
A solid multichannel marketing background, including corporate and agency experience, Experience in digital marketing and managing a team OR
Equivalent combination of education and experience
Alignment with Galvanize Values:
Learn & grow courageously
Create belonging with intention
Come together, build together
Win with integrity
Be fueled by our purpose
Certificates and Licenses : None required.
OTHER REQUIRED QUALIFICATIONS:
Preferred experience with office suite (ie. Microsoft Office, Google Suite)
Preferred experience with analytics (ie. Google Analytics)
Preferred experience with marketing automation systems (ie HubSpot, Zoho, SFMC)
Preferred experience with CRM systems (Salesforce, Zoho)
Ability to travel up to 5% of the time?
Ability to clear required background check
Experience directly managing a team and nurturing staff
Extensive experience in digital marketing
DESIRED QUALIFICATIONS
Proven experience in running a marketing team and campaigns.
High competency in project and stakeholder management is a huge advantage.
Experience in stakeholder management and project management is a significant advantage.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is a home-based position
Compensation & Benefits:Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $75,527.25to $161,383.20. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions.Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Job Type
Regular
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
