Sales
Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision.Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.Build positive and trusting relationships with prospects through:
Listening to the needs of the prospect.Asking questions to acquire more information about the prospects situation and concerns.Presenting the benefits of the residence to the prospect and how the prospects needs can be met.Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.Following-up with prospects regularly, based on their needs and time frame.Guiding the prospect to make a decision that best meets their needs.
Maintain or exceed budgeted census, deposits and move-ins.Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan.
Networking/Marketing
Develop and implement an effective marketing plan to include:
Visiting with referral sourcesHosting events at the residence for qualified prospects and referral sourcesPlacing advertisements in newspapersMailing promotional information to prospects
Seek and build positive relationships with the surrounding community, particularly referral sources.Educate employees as to their role in marketing and presenting the residence.Join community groups and attend meetings to build good will in the surrounding area, educate members about your residence, and develop positive relationships.Attend seminars, read books and publications, and participate in any company training for marketing and sales.
Move-In Process
Provide the family with all move-in paperwork and ensure that it is completed and returned within the specified time frame prior to move-in.Work with the wellness nurse and resident services director to schedule an assessment with the resident.Inform all employees of the pending move-in date and the necessary information about the resident.Assist the resident and their family with the transition process through on-going communication, sensitivity and reassurance.