Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world's leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.
What will you be doing?
This remote role will work directly with a manufacturer located in Smithfield, VA. Travel to client site or events will be required 6-8 times a year.
In this role, you'll utilize data, analytics, and insights to drive growth strategies and tackle vital business challenges for a dynamic client. We're seeking candidates with prior experience in market research, consumer-packaged goods (CPG), or marketing services, who also possess a deep interest in analyzing data to uncover actionable insights into consumer behavior, shopping trends, retail dynamics, and market performance. Strong analytical, storytelling, and communication skills are essential.
Job Responsibilities
Advanced Analytic Skills: Showcase proficiency in analyzing and interpreting data to devise meaningful solutions for clients:
Approach clients with coherent, fact-based data and recommendations tailored to their business needs.
Consistently deliver analytical solutions and business insights to address any business gaps or opportunities, driving value for the client.
Identify business issues and opportunities, offering appropriate analytic solutions and approaches.
Consultative Selling: Utilize business, industry, and domain knowledge to identify, develop, and close business opportunities:
Pose probing questions to challenge assumptions and push beyond the status quo.
Synthesize information across diverse issues and translate it into project frameworks that deliver client solutions.
Impactful Presence: Demonstrate exceptional interpersonal communication and presentation skills, projecting a professional image:
Build trust with clients, Circana client solutions teams, cross-functional Circana organizations, and business partners, positioning oneself as a domain expert and valuable partner.
Exhibit adaptability in communication, swiftly tailoring messages to the appropriate level or function with confidence and polish.
Client Focus: Consistently prioritize client satisfaction and uphold commitments to meet their needs:
Cultivate a deep understanding of customer needs and requirements.
Proactively assist customers in identifying solutions to unaddressed challenges.
Maintain regular, proactive communication with client-facing teams, actively soliciting feedback to enhance the relationship.
Effectively track and manage multiple wo
Requirements
[4-5 requirements a candidate should have to be considered for the role]
5+ years of relevant experience in marketing, sales, insights, or related functions, preferably within a Consumer-Packaged Goods (CPG), Research, or Marketing Services company.
Proficiency with syndicated data tools such as Circana, IRI, NPD, or similar platforms is a requirement (Unify experience highly preferred)
Demonstrated expertise in utilizing and integrating multiple data sources (point-of-sale, panel, etc.) to address client business challenges, delivering data-driven insights and implications.
Skilled in engaging clients in a consultative manner to effectively solve and manage content deliverables.
Ability to turn numbers/insights into credible "business stories" and actionable tactics/strategies
Proficient in Excel, highly proficient in PowerPoint (able to tell a business story via impactful decks and visuals)
Proven ability to successfully partner with cross-functional teams to achieve desired business outcomes.
Bachelor's Degree in a related field (MBA preferred)
Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
Stay Curious: Being hungry to learn and grow, always asking the big questions
Seek Clarity: Embracing complexity to create clarity and inspire action
Own the Outcome: Being accountable for decisions and taking ownership of our choices
Center on the Client: Relentlessly adding value for our customers
Be a Challenger: Never complacent, always striving for continuous improvement
Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
Commit to each other: Contributing to making Circana a great place to work for everyone
Location
This position can be located in the following area(s): Remote, with ability to travel to client site/events up to 8 times/year
