Pima Community College



Pima Community College Named Top University/College Employer in Arizona



Position Title: Specialist: Marketing Social Media



Department: District Office



Starting Rate: Band 6 - $59,500 to $67,700



Benefits: Summary



Closed Date: September 26, 2024, 5:00 PM Arizona Time



Position Summary:



The Marketing Social Media Specialist is responsible for developing and executing a comprehensive social media strategy to enhance the college's online presence, engage our diverse community, and promote our programs and events. The Marketing Social Media Specialist will play a critical role in telling the Pima Community College story, building brand awareness, and fostering a vibrant online community.



The work schedule for this position is flexible and may include working evenings and weekends.




Duties and Responsibilities:

• Creates and implements a social media strategy aligned with the College's goals and objectives


• Develops, curates, and manages engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube)


• Monitors, responds to, and engages with followers to foster a positive and active online community


• Plans and executes social media campaigns to promote college events, programs, and initiatives


• Tracks, analyzes, and reports on social media performance using analytics tools to measure the effectiveness of campaigns and strategies


• Ensures all social media content aligns with the College's brand voice and visual identity


• Works closely with internal departments, including Enrollment Management, Student Services, and Academics, to support their social media needs


• Stays updated on social media trends, tools, and best practices to continuously improve the college's social media presence


• Manages the college's social media response during crisis situations, ensuring timely and appropriate communication


• Performs all other duties and responsibilities as assigned or directed by the supervisor

• Bachelor's degree in Marketing, Communications, Journalism or a closely related field of study and
  


• Three to five years of related experience in social media

• An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed above

• Five plus years of related experience

• Knowledge of SEO and content marketing principles


• Familiarity with graphic design software such as Adobe Creative Suite.


• Photography and videography skills are a plus.


• Experience in higher education or a similar field a plus.


• Proficiency in social media platforms and tools, including but not limited to Hootsuite, Buffer, and analytics tools.


• Strong written and verbal communication skills.


• Excellent organizational and project management skills.


• Creative thinking and problem-solving abilities.


• Ability to work independently and as part of a team in a fast-paced environment.


• Knowledge of regulatory compliance principles and practices


• Knowledge and application of interviewing and investigative methods and procedures


• Knowledge of internal and external customer service principles and practices


• Skill in coordinating and monitoring the work of others


• Skill in effective communication (both written and oral)


• Skill in independent decision making


• Skill in positive, productive, and flexible customer service


• Skill in problem solving


• Skill in project management principles, processes, and techniques


• Skill in public speaking


• Ability to adapt and maintain professional composure in emergent and crisis situations


• Ability to apply analytical and critical thinking skills as well as draw conclusions and prepare accurate reports of results


• Ability to develop and maintain effective and positive working relationships


• Ability to operate relevant equipment required to complete assigned responsibilities for the position