Job Description:

RESPONSIBILITIES:

Kforce has a client that is seeking a Marketing Operations Manager I in San Diego, CA.

Overview:
The Consumer Group Digital Activation Team (DAT) is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels, client and server-side data integrations, and web analytics technology for the Consumer Group brands. The Digital Activation Team is looking for an experienced Marketing Operations Manager to work across the organization to enable marketing data and build audiences in foundational marketing platforms including the Company's CDP platform (Adobe Experience Platform) and other Digital Media properties (LiveRamp, Google, Meta, etc.).

This role contributes to critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects.

Duties:
Be a subject matter expert of available marketing data in the CDP:

• Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns


• Build marketing audiences accurately and on schedule for campaign launches across multiple channels


• Understand the data onboarding processes including all technologies and collaborate across DAT to onboard data as needed and backup the data enablement team

Project manage and track execution of marketing audiences and data requirements:

• Track data onboarding creation and clearly communicate available audiences, planned audiences and risks to execution timelines

REQUIREMENTS:

• To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed


• Relevant education and/or training will be considered a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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