Marketing Analytics Specialist (PT) at HEARST BUSINESS MEDIA CORP

Posted in Management 30+ days ago.

Type: Part-Time
Location: Lawrenceville, Georgia





Job Description:

Position Overview


We are looking for a detail-oriented Marketing Data Analyst to join our team. The ideal candidate will be responsible for analyzing marketing data to derive insights, measure campaign performance, and support data-driven decision-making.




Responsibilities: 





  • Collect, analyze, and interpret marketing data to identify trends and insights 




  • Develop and maintain marketing dashboards and reports to monitor campaign performance. 




  • Identify key performance indicators (KPIs) and set benchmarks for marketing activities. 




  • Collaborate with the marketing team to provide insights and recommendations based on data analysis. 




  • Conduct A/B testing and other experiments to optimize marketing strategies. 




  • Analyze customer behavior and market trends to identify growth opportunities. 




  • Present findings and insights to stakeholders through clear and compelling visualizations. 




  • Support the use of marketing automation tools (e.g., 6Sense) 




  • Collaborate with the marketing team to uncover actionable insights 




  • Create insightful reports and presentations to communicate findings 





Required Qualifications: 




  • Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL) 




  • Experience with Salesforce 




  • Experience with marketing analytics and data visualization 




  • Understanding of marketing automation platforms (e.g., HubSpot, 6Sense) 




  • Ability to translate data into actionable insights 




  • Strong attention to detail 








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