As a Marketing Analyst, you will leverage internal and external analytics to understand customer interactions and their impact on business metrics to identify opportunities for change within the business. You will work hand-in-hand with designated Marketing stakeholders and deliver actionable insights for the department.
Please note, this position is located in our Columbia, MO office. We are not offering a remote option at this time.
Job duties may include, but are not limited to:
Utilize analytics, CRM, call data, borrower information and other data as necessary to create meaningful, actionable reporting tools for Marketing teams and other relevant departments. Discover key areas to optimize within Marketing initiatives, and work with stakeholders as a resource and subject matter expert provoke positive changes.
Utilize internal reporting to ask questions of the business and prioritize resources accordingly.
Maintain a consulting relationship with stakeholders by communicating data insights, developing analytics resources, and proposing solutions that come from the overlap of your skills, the stakeholder's needs, and available data to influence business decisions and maintain a data-driven and testing culture.
Ensure marketing initiatives are properly tracked and set up to facilitate meaningful analysis. Gather campaign goals and hypotheses before launch to track and measure key performance indicators.
Research and identify opportunities for improvement. Ensure we are keeping up to date with new product/data features in our various platforms/data sources.
Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.
We're looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.
We'll also want to know you can demonstrate these attributes:
Ability to build highly collaborative, high trusting relationships
Capacity to work independently
Thrive in a highly cooperative work setting
Strong communication skills (written and verbal)
Excel in a fast-paced, results-oriented environment
Exemplary customer service skills
High attention to detail
Adaptable to change and shifts in priority
2+ year(s) experience in marketing analytics and/or web analytics and/or data analysis
2+ year(s) of experience working with Tableau or similar data visualization tool
Experience with SQL and/or other data storage or ETL tools
Proven ability to problem solve and advocate for change using data
Exemplary communication skills with various levels of leadership
Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills
Ability to synthesize data from multiple sources and derive insights
Internally driven and contagious enthusiasm; willing to take on tough projects
Proficient in basic computer technologies, appropriate for an internet-based company
Regular and predictable attendance
Learn more about us on Glassdoor and our career site at vu.com/careers
Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.
