Help develop outbound marketing campaigns for Public Affairs, communicating Meta's value and points of view to policy insiders in the US and in global markets. Requires a full-stack partner, with skill collaborating/influencing east-west across multiple teams (Marketing, Comms, DSS, and policy teams).
Marketing Researcher - Public Affairs Responsibilities:
Lead research that addresses core business problems for Meta and our brands and execute innovative quantitative and qualitative research to support the marketing organization, the Family of Apps, and Meta at large
Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people and changing their attitudes
Set campaign strategy and test creative execution Inspire product creation and influence product roadmaps to bring our brand to life
Communicate effectively in order to motivate people to take action in marketing and across the organization
Develop and drive research strategy globally
Minimum Qualifications:
Demonstrated track record of identifying issues and opportunities and using research to develop and drive strategy
Experience directing agencies/vendors to deliver results
Experience with international research
Experience with independently executing full-cycle research from research design to reporting and socialization of results Bachelor's degree with 6+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)
Experience with content creator audience
Experience using primary and secondary research to influence executives and colleagues
Experience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle research
Preferred Qualifications:
6+ years relevant experience
Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$160,000/year to $219,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
