Posted in General Business 30+ days ago.
Type: Full-Time
Location: Bloomfield, Connecticut
Channel Marketing Director, Medicare Advantage - Hybrid
The Marketing Director will be responsible for leading the channel marketing team that supports the Cigna Medicare Advantage (MA) business. The MA business is a key business line within the larger Cigna Government business. The Marketing Director will have accountability for local marketing efforts that support the broker distribution channel.
This role will be accountable for the development and execution of marketing strategy focused on driving smart and measurable growth across the MA product portfolio and for coordinating across the enterprise to achieve results. The Marketing Director will lead a team that partners with distribution leadership to understand the unique opportunities within each market and support local brokers in delivering on sales and retention goals. This role will also serve as the local market SME to the broader marketing organization, so that enterprise marketing campaigns are tailored to market nuances and take advantage of local opportunities.
The Marketing Director will lead development and execution of a broker toolkit, broker materials, local campaigns, events and sponsorship activations. This position will need to leverage customer segmentation, market research, competitive intel and product purchasing models to inform strategy.
Successful candidates must be able to collaborate on the development of their strategies and be able to demonstrate successful outcomes, influencing in a matrixed environment. Significant marketing strategy, direct marketing, and multi-channel marketing experience is required. Experience working in a dynamic, evolving environment with multiple cross-functional partners, including local broker distribution teams and analytics teams, will be required. Finally, experience in the health insurance industry and a working knowledge of compliance requirements is desired.
Responsibilities
Qualifications should includ
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
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