Our clients' Digital Activations team is in need of a mid level CRO resources to support client engagements.
Requirements:
3+ years minimum experience with Adobe Target and Adobe Analytics
CRO, digital marketing, analytics experience
Understanding of HTML, CSS, JavaScript, and APIs
Role and Responsibilities
Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
Assess and audit the current state of testing & personalization programs
Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
Accelerate implementation and achieve ROI on the Adobe Target investment
Provide consulting and roadmap for website optimization and customized experience strategies to clients
Partner with developers to configure personalization elements in Adobe Target
Partner with UX/UI teams to take finalize content for personalization or testing
