Our clients' Digital Activation team is needing a Sr. level CRM & Loyalty resource to account manage and lead the direction for two well known consumer accounts.
Requirements:
Strong background in Loyalty and CRM ideally in agency setting on CPG accounts
Experience account managing/growing accounts from within
Experience working and presenting to C-Suite
Experience leading Loyalty and CRM campaigns end to end
Role and Responsibilities
Lead CRM client engagements from discovery through deployment
Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value
Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns
Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results
Define and benchmark CRM and Loyalty KPIs against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying ROI and identifying KPIs
Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging CRM & Loyalty programs from initial client objectives to optimal execution
Lead materials creation and presentations for new business opportunities related to CRM & Loyalty
Responsible for the performance of major accounts from Loyalty & CRM perspective as well as the optimization of CRM
