The Social Media Manager is responsible for managing Constant Contact's organic social media presence and online reputation to help increase brand awareness, drive engagement from followers and employees, and foster customer advocacy. This mid-level role oversees all of Constant Contact's social media channels (LinkedIn, Instagram, Facebook, etc.) as well as reputation platforms.
As a key member of the Communications team, the Social Media Manager is highly collaborative, strategic, creative, proactive and data-driven. This position requires constant collaboration with stakeholders in marketing, customer support, human resources and other departments to proactively identify high-value content, manage brand reputation, support employee engagement and ensure messaging consistency. You will own content planning and execution, graphic design, community management, trend analysis and reporting. This role reports to the Manager, North America External Communications.
This role is expected to track the latest social media trends, and, where appropriate, use them to drive conversation and elevate the Constant Contact brand. You will leverage owned and third-party data to support Constant Contact's brand storytelling, contribute directly to marketing goals and cultivate our reputation as an employer and platform of choice. The ideal candidate is well-versed in social media strategy for a B2B brand with demonstrable results and possesses strong creativity and excellent writing and communications skills.
What you'll do:
Own organic social media content planning and execution, graphic design, community management, trend analysis and reporting.
Acting as the social channel SME for Marketing, guide development and drive execution of the social media strategy so our presence meets overall Constant Contact business goals. This includes directing channel strategy (existing and new channel opportunities), operationalizing the strategy, and highlighting success metrics.
Create, edit and manage social content. Ensure content creation is grounded in past performance with an emphasis on driving engagement, growing our following and increasing brand awareness.
Own the profile pages for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, TikTok as well as new and emerging channels, as needed. This includes profile photos, descriptions, and key decisions about native platform elements (e.g., naming and organizing Instagram Story Highlights and YouTube playlists, determining Facebook profile sections and names)
Collaborate with other relevant teams (e.g., HR, PR, Digital, Content, ex-US marketing) to efficiently create and execute cross-channel promotions of relevant content and support paid media campaigns.
Maintain community management guidelines for brand engagement across social channels, both proactive and reactive, while partnering with Customer Support team to resolve any customer issues.
Monitor the operationalization of social media to ensure that our tools enable quick and efficient execution and reporting.
Advise on and support additional social-led activity for the business, as needed.
Who you are:
5+ years experience in social media marketing in either client-side or agency roles
Highly collaborative, strategic, proactive and data-driven
Self-starter with excellent communication skills who can operate autonomously, but knows when to escalate or ask for assistance
Hands-on experience in execution, creating social posts across a variety of channels
Past experience with the small business audience a plus
You have a strong point of view on social media best practices, best-in-class tools and platforms
Equally comfortable in the worlds of strategy and execution to bring that vision to life
You are an active social media user and enjoy keeping up with popular culture and the latest trends from a business perspective
Excellent judgment; experience managing social media community management/crisis comms, reputation management
