Job Description

About This Role

The Director of Consumer & Omnichannel Marketing will be a high-visibility role within the US Alzheimer's franchise, responsible for leading and influencing the direction of Consumer/Patient Strategies to find and activate patients, drive educational efforts and messages for patients and care partners, and maximize appropriate patient adherence. This position will closely collaborate with our Alzheimer's alliance partner, to lead key marketing initiatives to drive patient engagement opportunities. Specific initiatives may include Direct to Consumer (DTC) and Direct to Patient (DTP) programs (including television), social media campaigns, paid social, and digital solutions. These responsibilities will be carried out in collaboration with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs.

What You'll Do

• Strategic and Brand Planning: Establish vision and direction for consumer strategic plans to find, activate, and engage patients and care partners, collaborating closely with alliance partners. Play a critical role in articulating and shaping a clear US brand strategy, identifying key intervention points and rallying the organization to deliver against that plan.


• Messaging and Tactic Development and Execution: Translate deep consumer/patient insights into actionable strategies and messages to find, activate, educate, and support early AD patients and care partners. Manage complex and innovative projects and tactics in close collaboration with Alliance Partners and other key functional partners.


• Consumer Marketing and Omnichannel SME: Support and enable the team by providing consumer and omnichannel expertise and partnering with peers and other business leaders to develop and implement solutions to challenging business issues.


• Partnership and Influence: Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies to prioritize mission-critical marketing strategies and ensure expected deliverables are met. Foster a collaborative working relationship with each respective party to jointly develop strategy and execute as one team.

Who You Are

• Demonstrated success in deep commercial marketing and launch expertise


• A proven ability to prioritize and manage complex and innovative projects and establish vision and direction within a fast moving, challenging and energetic commercial environment


• A highly collaborative and perceptive problem-solver with a demonstrated ability to synthesize strategic insights and drive innovation


• A strong ability to effectively influence, collaborate, and communicate with internal stakeholders at all levels of the organization, as well as external business partners


• Excellent communication skills that lead to proactive, clear internal and cross-collaboration communication


• You love to innovate across all areas including strategies, programs, and tactics that leverage advancements in technology, media and communications

Qualifications

• Seasoned commercial professional, with 8+ years of deep commercial/marketing expertise within industry


• Strong digital experience and expertise


• Expertise in making key business choices and leading implementation across the matrix, with proven record of cross-functional management


• Ability to prioritize and manage multiple complex projects and priorities to meet deadlines


• Ability to think innovatively in terms of engaging with customers and meeting their needs.

Preferred Skills

• Alliance experience


• CNS experience a plus


• Bachelor's Degree required; MBA preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.