Posted in Other 2 days ago.
Location: Chicago, Illinois
About The Job
CDK helps dealers transform how they sell and service cars and operate their business through our open, integrated and customer-focused platform. The CDK Marketing team is looking for a creative, results-minded team member who can help us evangelize the value of our solutions and services through our dealers' eyes. We need the Senior Product Marketing Manager, Reference Program, to develop, curate, disseminate and grow a customer reference program for the whole of our CDK business.
As the leader for our reference program, you will work with leaders across CDK, collaborating with teams in corporate marketing, product marketing, sales, and service. You will blend high level, critical thinking with more tactical operational activities. You will be responsible for increasing our visibility, interactions, and market awareness across the automotive and heavy truck landscapes as we expand our solutions and services, as well as communicate our value to customers and grow our advocacy programs.
Through the reference program, our customers and prospects can better understand the power of our products and services and how they impact businesses. You will define program parameters, engage Customer Success, Consulting, Implementation and Sales in identifying reference candidates, make it simple, easy, fun and rewarding for our dealers to engage in the program, and ensure diversity of our base is represented in the program.
As you build out the program participation, you will also work with sales and marketing on utilization of our references using effective and programmatic methods. The definition of success in this role includes a well-defined program, strong customer participation and pervasive usage of references and customer evidence to impact our messaging and sales.
Our job in CDK marketing is to demonstrate how CDK's products and services create connections that move the automative retail and heavy truck industries - from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that makes the customer the priority, and the technology the enabler. The role of the Senior Product Marketing Manager, Reference Program enables us to illustrate the opportunity and value our services and solutions can provide our customers.
Responsibilities
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