Manager, Media Strategy & Planning at Hilton Global

Posted in General Business 4 days ago.

Type: Full-Time
Location: McLean, Virginia





Job Description:


***This role is based at our corporate offices in McLean, VA***

This is your chance to be part of a Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As Manager of Media Strategy & Planning, you will build and oversee comprehensive, multi-channel media plans for Hilton, from conceptualization to execution in a collaborative environment. Reporting to the Director of Media Planning & Strategy, you will work with your team to provide subject matter expertise to the broader marketing organization, lead media agency relationships, and apply emerging media tactics in the constantly evolving advertising marketplace.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:


  • Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
  • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:


  • Forge internal relationships with brand partners, building and overseeing workflow processes.
  • Test emerging media tactics that have clear critical metrics and outcomes.
  • Merchandise media successes and learnings across the broader marketing team.

How you will collaborate with others:

  • Liase with internal business and marketing partners, agency teams, and the sales rep community.
  • Collaborate with lower-funnel marketing teams and analytics team to understand the full-funnel commercial impact of our campaigns.
  • Collaborate on intersectional campaign projects with 3 other Managers within the global media team.

What you will take ownership of:

  • Develop campaign media strategy and tactical execution for Hilton's focused service brands, and Hilton Honors loyalty program.
  • Develop and steward a social media platform strategy to guide our approach to social across campaigns and objectives, working collaboratively with other managers, and with the social content team.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:


  • Five (5) years of work experience at a media agency, corporate marketing, or similar working environment
  • Experience planning across a wide array of media channels including Social, TV/Video, Audio, Digital, and other non-traditional media
  • Work a hybrid office schedule based in McLean, VA
  • Travel up to 10% of the time

It would be useful if you have:

  • Experience planning and stewarding cross-channel media sponsorships.
  • Understanding of the programmatic digital landscape, and how to use audience/data targeting tactics.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.





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