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Regional Market Development Manager at Thermo Fisher Scientific

Posted in Other 30+ days ago.

Location: Waltham, Massachusetts





Job Description:

Work Schedule

Standard (Mon-Fri)



Environmental Conditions

Office



Job Description




Regional Market Development Manager



We are looking for a result driven and innovative Regional Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of single-use consumable solutions supporting a variety of modalities. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.


The candidate in this role will need to successfully work within a highly matrixed organization to develop regional, multi-channel marketing campaigns, and build and manage tactical execution to achieve marketing and revenue targets. This individual should have a strong background in regional or business marketing, with a demonstrated ability to optimize marketing efforts by channel and funnel stage and drive alignment with the commercial sales teams.



Key Responsibilities



  • Lead the development and execution of regional marketing campaigns to drive demand of single-use technologies.

  • Develop sales enablement material and training and return voice-of-sales / voice-of-customer to the business.

  • Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars, customer events and tradeshows.

  • Partner with Global SUD colleagues to provide input to the global strategy and drive tactical programs and projects, localizing as needed for the NAM region.

  • Conduct market research and analysis to identify customer needs, market trends, and the competitive landscape, using this information to define marketing strategies.

  • Deliver monthly reviews of marketing objectives versus plan and produce critical metrics to ensure the achievement of the marketing plan. Proactively optimize programs to exceed targets and address underperformance.

  • Track and analyze marketing campaign performance, providing insights and recommending improvements to enhance marketing effectiveness and return on investment.

  • Stay informed about bioprocessing industry trends, emerging technologies, and the competitive landscape.

  • May perform other related duties as assigned.


Qualifications



  • Bachelor's degree in marketing, business management and/or science.

  • Experience in a global marketing, regional marketing, or commercial role, preferably within a services environment.

  • 5+ years' experience driving marketing programs and campaigns that result in marketing return on investment with a direct impact to revenue.

  • Self-motivated, self-starter with ability to handle and prioritize multiple projects.

  • Demonstrated competency to plan, implement and measure with a strong sense of urgency to drive strategy to action.

  • Successful track record of achieving results through and in collaboration with others.

  • Self-starter, capable of working with minimal guidance.

  • Travel up to 25%.


Compensation and Benefits

The salary range estimated for this position based in Massachusetts is $103,100.00-$154,700.00.


This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:


  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs


  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement


  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy


  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan


  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount


For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
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