The Motion Graphics Designer designs animated graphics, stop-motion animations, and video editing, applying to a wide variety of advertising campaigns for Publix social and digital marketing communications. This is done by concepting with Art Directors, Copywriters, and Designers, creating the motion assets and delivering them in the appropriate formats for our digital and social media partners. The Motion Graphics Designer must produce the highest quality work and ensure that the creative product remains current and ultimately delivers powerful results.
Responsibilities include:
Assisting Art Directors in driving creative concept development for all digital marketing and social media communications.
Design execution of simple to complex motion-graphics assets for mid- to high-level projects. These assets include animated type, video edits, and special effects.
Ensuring all work is of highest quality possible, technically and aesthetically excellent, and that work adheres to Publix brand standards.
Repurposing established design solutions and adapting for digital or social channels.
Developing complete low- to mid-level projects from concept to execution without the aid of an Art Director.
Preparing final files for delivery and archiving.
Fostering professional growth of fellow associates by providing mentoring and guidance to Sr. Graphic Designers, Graphic Designers, and Ad Production Designers.
Associate's degree in Fine Arts or Graphic Design, or equivalent experience
4 years’ experience with motion graphics or as a Motion Graphics Designer, Animator, or 3D Artist
Knowledge of motion design and animation theory and best practices
Knowledge of concept and design development process
Ability to tell stories through video editing and graphic design using appropriate timing, visuals, music, and sound
Excellent typography skills
Highly skilled in layout and composition
Skilled in color theory
Skilled in image retouching and color correction
Ability to evaluate design execution for effectiveness against established creative concepts and brand standards
Strategic thinker
Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, social, digital, adaptive/responsive websites, apps, etc.), including best practices, strengths, and limitations
Knowledge of marketing/ advertising industry and trends
Knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
Knowledge of the Publix brand positioning and lines of business
Knowledge of Publix target customer, retail environments, and purchasing behaviors
Knowledge of business objectives
Creativity skills
Effective communication skills
Interpersonal skills
Teamwork skills
Ability to manage multiple projects at the same time
Ability to be proactive
Problem solving skills
Time management skills
Effective collaboration skills
Presentation skills
MacOS
Adobe Creative Suite, primarily Premiere and After Effects
MS Office (Word, Excel, Outlook, Teams)
AutoDesk Maya or Cinema 4D
6 years’ experience with motion graphics or as a Motion Graphics Designer, Animator, or 3D Artist
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans plan
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
