The Marketing Automation Campaign Manager leads a mix of automation, analytics, data flows and technology and is an integral component of Brookdale Senior Livings email and SMS (text) marketing programs. Leverages Salesforce Marketing Cloud to provide data needs as part of the Lifecycle Marketing Team and partner across the Brookdale footprint (Marketing, IT, Resident & Family, Agency Partners, and Sales Operations, etc.) to develop new campaigns that help achieve the organizations goals using a data-driven test and learn approach. Leads a team to build the marketing data strategies and approach to drive growth across multi-media channels including digital, social media, direct mail, print, text and email marketing, focusing on lead generation, nurture and retention based efforts.Develops an overall CRM strategy leveraging Lifecycle Marketing Channels (email, texting, Customer Data Platform, direct mail, print, digital, social media, etc.) to drive success against critical KPIs (lead nurturing and resident retention).Owns and oversees the end to end management of marketing data strategy for a broad set of automated, triggered and manually-sent communications throughout the customer lifecycle (lead, visit, move-in) with an emphasis on email and text media channels.Develops a comprehensive marketing data strategy and approach to use data to drive performance for both digital and traditional media marketing programs. Leads the development of user journeys, automation platforms, complex data segmentation and personalization across the customer lifecycle.Oversees analysis and reporting of complex sets of data in order to generate insights that inform program strategy, segmentation and reveal new opportunities; responsible for owning data insights for Lifecycle marketing in order to provide trend data, best practices and learnings for broader marketing team.Acts as a Center of Excellence for marketing data to provide: competitive information, generate best practices, innovations, and assesses applicability to Brookdales marketing data program. Builds on successes and makes recommendations for future improvements.Conducts quarterly data hygiene reviews and assists in the administration and management of enterprise marketing data governance practices; collaborates with internal IT data architecture leaders and developers to establish standards and best practices in the design, development and use of master data management and data virtualization solutions.Provides leadership and collaborates with key internal business partners such as Legal, Sales, Operations, and IT to facilitate discussion, make data-driven decisions to optimize the customer journey.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.The Marketing Automation Campaign Manager oversees the planning, development, execution, and analysis of email and/or SMS campaigns within Salesforce Marketing Cloud (SFMC). Utilizing SFMC capabilities, they manage enterprise-level programs and lead a team responsible for creative development, campaign management, and execution. This role ensures alignment with strategic objectives and best practices, employing a data-driven test-and-learn approach to develop new campaigns that support the organizations goals.As part of the Lifecycle Marketing Team, they support marketing data strategies to drive growth across various channels, including digital, social media, direct mail, print, text, and email marketing. With a primary focus on lead generation, nurture, and retention efforts, the Manager leverages insights to optimize campaign performance and enhance audience engagement.This is an incentive based position, which may include bonuses, incentive or commission plans.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.