Job Description:

Job Description

COMPANY SUMMARY

We are the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we are driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow, and well into the future. Because of this approach, we are the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we are just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

POSITION SUMMARY

The Manager, Industry Insights serves as a navigator of the omnichannel marketplace and champions current and future shoppers that inspire the organization to act in their best interest.  This dynamic position assists in designing and delivering industry insights & analytics through a human lens across Constellation Brands’ Beer and Wine & Spirits divisions. 

This position will work independently and collaboratively on various “sprint teams” to shape business priorities – all with the current and future consumer/shopper in mind.  They will work independently and with other team members to bring together disparate data into a synthesized story.  They will use influence to drive adoption of insights across the organization to drive growth. This role requires a highly collaborative work style to execute research & analyses using cutting edge techniques, telling a confident and crisp story, and provoking action.

PRIMARY RESPONSIBILITIES INCLUDE:

• Collaborate on Sprint Teams across Insights & Analytics Center of Excellence and divisional insights teams to deliver holistic stories centered around key, strategic questions to drive change.  Use innate curiosity about “why we buy” to connect the dots across consumer, shopper, and analytics to deliver holistic & strategic insights/stories that drive impact.


• Serve as the customer and shopper “navigator” by providing thought leadership & actionable insights to Category Leadership, Sales, eCommerce, and Marketing by providing a holistic view of the Omni shopper & ecommerce marketplace. 


• Develop insights plan and manage projects from start to finish including setting objectives, identifying data sources, determining appropriate research methodologies, bidding out the project to research suppliers, managing the project, and analyzing and delivering the results to key stakeholders.


• Champion data & insights from Constellation’s toolbox (IRi, Numerator, Kantar, etc.) in conjunction with custom research to answer strategic business questions.  Enable use of tools across the category management and sales organizations.


• Execute on leadership standards across quantitative and qualitative methods to understand end-to-end shopping experience and identify levers for growth.  Use tools such as controlled store tests, shopper journey mapping, market structures, decision trees, eye tracking, and custom shelf testing to develop impactful insight stories.


• Develop collaborative relationships external business partners & research suppliers.  Hold vendors to high standard of research in methodologies, service, and analysis.

REPORTING RELATIONSHIP

This role reports to the Director, Industry Insights, CoE and closely collaborates with other members of the Insights & Analytics CoE as well as Divisional Insights teams, sales, marketing, and growth teams.

KNOWLEDGE, SKILLS & EXPERIENCE

This role is multi-faceted and requires analytical, strategic, and interpersonal skills:

• Experience in designing different types of custom qualitative & quantitative research including but not limited to virtual shopping, shelf testing, path to purchase, decision trees, market structure, brand/consumer tracking, mobile surveys, focus groups, shop-alongs & store intercepts.


• Highly motivated with the desire to grow within the organization.


• Possess a business-owner vs. researcher mindset, motivated and vested in big picture impact of research and insights.


• Nimble, flexible workstyle and enjoys a fast-paced environment


• Results oriented and acts with a strong sense of urgency


• Ability to lead projects independently & collaboratively from concept to completion


• Ability to connect the dots and can tell a clear, concise, and compelling story by levering multiple data sources


• Ability to develop trusted business relationships across cross-functional teams


• Ability to communicate clearly and effectively both verbally and in writing to a widely diverse audience


• Demonstrates a genuine desire and passion for the alcohol industry

MINIMUM QUALIFICATIONS

• Bachelor’s Degree


• 5+ years of marketing research experience in a beverage and/or consumer-packaged goods company with at least 2 years in shopper insights or retail/customer-facing role


• Exceptional organization, prioritization, & project management skills


• Well-grounded in fundamentals qualitative & quantitative research tools, including custom and syndicated market intelligence sources, as well as long-established & emerging research methodologies.


• Power user with syndicated data (i.e. Nielsen, IRI, NPD), panel data (i.e. Numerator, 84.51)


• Power user with experience in excel with the ability to manipulate data, create pivot tables, functions, formulas, etc.

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT

• Must be at least 21 years of age.


• Physical Requirements: Requires sitting, operating a computer keyboard, telephone and other equipment, reading, talking and hearing for extended periods of time.


• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


• Travel <20%.

The purpose of this description is to describe the essential job functions and the level of work performed by individuals assigned to this position. This description is not an exhaustive list of all job duties performed by this position. Management reserves the right to modify, add or remove duties from particular jobs and assign other duties as necessary.

Location

Chicago, Illinois

Additional Locations

San Francisco, California

Job Type

Full time

Job Area

Insights & Innovation

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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