Our client is looking to add a Marketing Operations Admin to their team. This is a 3-6+ month contract role with the potential to convert full-time and would be hybrid in Cambridge, MA.
The Marketing Operations Admin will be responsible for the development and implementation of marketing plans under the direction of the Director of Marketing and Communications including communication of marketing vision and strategy; developing and managing the marketing forecasts and budgets for General Marketing and individual Marketing for each of department programs; reporting on ROI and other marketing analytics including the creation and updating of dashboards; negotiating and maintenance of contracts with vendors for a wide array of marketing services ensuring vendors fully comply with statements of work and other agreements; evaluating, recommending, and implementing operational changes for process improvements; is the marketing point person regarding the Salesforce system and related vendors that interface with the system; and participating in cross-functional project teams as needed.
Marketing Operations, Planning, Analytics, Optimization, and Reporting (50%):
• Responsible for the development and implementation of various marketing plans
and the communication of marketing vision and strategy to applicable internal and external constituencies as directed by the Director of Marketing and Communications. • Identify efficiencies for marketing processes, and recommend improvements that are relevant, actionable, and sustainable from several perspectives including customer, operations, and financial. • Manage the marketing technology stack ensuring optimal data integration and accuracy across platforms, the evaluation and recommendation of new technologies to enhance marketing efficiency and effectiveness across platforms, and considerations of future scalability. • Identify, recommend, and leverage digital and online technologies and/or vendors to publish content. • Establish, standardize, operationalize, and continuously update documentation and project management best practices across the team. • Assist with editing, formatting, and proofreading of content for meetings, events, digital campaigns, and other marketing-related activities. • Assist with management and maintenance of marketing assets (i.e., branding, photography, content, design).
Collect, analyze, and interpret data (e.g., market research, performance metrics) to
identify trends, patterns, and insights to share with the Director and the Assistant Director of Marketing.
Collaborate with marketing colleagues and key stakeholders to define marketing key performance indicators (KPIs) based on the goals and objectives of PE and PE's programs.
Standardize reporting; develop and maintain dashboards and reports to track marketing KPIs, ROI, and campaign performance to inform decision-making and strategic marketing initiatives.
Maintain data hygiene, segmentation, and data governance practices.
Make relevant, actionable and sustainable recommendations to the Director to review and approve, including all associated financial considerations.
Budgeting & Financial Reporting (40%):
Responsible for developing and managing marketing-related financial budgets and forecasts for the Marketing function and for the marketing of each of PE's department programs, under the guidance of the Director of Marketing and Communications.
Develop an analytical framework to track, text, and report on the ROI and overall effectiveness of marketing and communication campaigns, including development of dashboards.
Oversee contracts, renewals, payment, and invoicing with marketing-related vendors and efforts.
Ensure that annual marketing plans have sufficient financial support and that approvals by all applicable parties have been provided.
Attend all regularly scheduled Marketing-related meetings with the Finance team throughout each fiscal year.
Salesforce Administration Support [10%]
Creates standard and custom marketing-related reports from Salesforce and converts them to Microsoft Excel for things such as participant/client data, registration information, webinar data, and marketing activities for programs.
Provide analysis and feedback for marketing and program improvement purposes.
REQUIRED:
• Bachelor's degree in Marketing and Communications or a related field required. • Minimum 5 years of communications or marketing and finance experience required. • Experience in developing and implementing a comprehensive strategic plan for marketing. • Significant experience with data and financial reporting and analysis. • Superior organizational skills. • Experience developing and managing contracts and Statements of Work (SOWs) with internal and external constituencies. • Excellent written and verbal communication and presentation skills both virtually and face-to-face. • Ability to handle confidential and sensitive matters with discretion, and diplomacy, make sound judgments, assess information, resolve problems, and determine when senior program staff need to be involved. • Proven record of employing creative and thoughtful approaches to challenges. • In-depth knowledge of Microsoft Office, with advanced Excel and PowerPoint skills. • Experience using various video conferencing applications such as Zoom, GoToMeeting, and Teams. • Working knowledge of CRM systems such as Salesforce and other cloud-based tools such as SAP and marketing automation platforms
Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
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Company Profile:
Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.
Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.
Learn more about Beacon Hill Staffing Group and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.beaconhillstaffing.com .
